Book a Call

Dazzling Results:Performance Marketing & Paid Media Case Studies ✨

How established e-commerce brands with complex, multi-channel operations rise and shine with us — the strategy, the work, and the numbers behind every win.

Filter Case Studies by:

Industry
Market
Service

More dazzling results

Winning when every price is the sameOur client sells hobby-grade radio-controlled cars, boats and planes across the US, in a market where the leading brands set a minimum advertised price and every competitor shows the same number. Midsummer Agency runs Pay Per Click and Paid Social on the account, and the ads sell everything a shopper gets here besides the price.RetailUSThe leggings Google only ever saw in XSA Norwegian women's activewear brand with a loyal following at home and its sights on Sweden. Midsummer Agency took over a week before Black Friday, rebuilt the tracking, put every size back in front of shoppers, and grew the work into 4 services that made the whole catalog shine.Fitness ApparelNorwayConversion Rate Increased for Phone Accessories Ecommerce – Shopify CRO Case StudyHow we increased conversion rates by 20% and boosted AOV for a global phone accessories brand.RetailEuropeLeads Increased for B2B Lead Gen Business – Multi-Channel PPC Strategy Case StudyHow we improved PPC lead quality by 77% and cut CPA by over 50% for a global touchscreen technology provider.B2BInternationalConversion Rate Improved for License Plate Store – Custom Website CRO Case StudyHow we helped a UK-based private number plate provider increase conversion rates by 38% through strategic UX and CRO improvementsRetailUKRevenue Boosted for Haircare Ecommerce Brand – YouTube Ads Case StudyHow we drove +136% YoY revenue growth and added $859K in Q4 using data-driven YouTube Ads campaigns.BeautyUSEmail Subscribers Grown for Kickstarter Product Launch – Email Marketing Case StudyHow we built and nurtured an email list from scratch to support the Kickstarter launch of Joynery 24, achieving impressive engagement ratesRetailInternationalThe orders that rang in instead of clickingOne of the biggest decking and railing retailers in the US sells thousands of products online, and more than 40% of its sales close over the phone. Midsummer Agency ran its Google Ads and Microsoft Ads, and made the calls count as brightly as the clicks.RetailUS
ROAS Improved for Fashion Eyewear Brand – Online Advertising Case StudyHow we increased ROAS by 247% in just 6 months through an in-depth Google Ads audit and strategic account restructure.FashionAustralia
Google Merchant Center Suspension Issue Fixing – Case StudyHow we resolved a Merchant Center suspension and restored 100% of their products in under a week.Food & BeverageIreland
Giving 4,000 pieces of luxury knitwear their moment in the sunA California brand of luxury knitwear in natural fibers, with a catalog of around 4,000 pieces. Midsummer Agency rebuilt its product feed so every piece could be found on Google and Microsoft Ads, then backed the brightest of them through the holidays.FashionAustralia
Leads Boosted through PPC – SaaS Lead Generation Case StudyHow we managed to generate higher quality leads that convert into sales with Google Ads and Hubspot CRMB2BInternational
Leads Generated for IoT B2B – PPC & Lead Gen Strategy Case StudyHow we increased B2B lead volume by +117% and lowered CPA by -27% in just 3 monthsB2BItaly
Conversion Rate Optimized for Shopify eCommerce – Slow Fashion Brand Case StudyHow we increased transactions conversion rate in 2 months with Conversion Rate Optimization strategies.FashionUS
Selling the dress the whole internet is searching forA US women's fashion brand known for its slip dresses and statement jewelry, with sudden viral moments whenever a celebrity wears a piece. Midsummer Agency ran its Google Ads, built so every product could shine and the account stayed profitable through every spike.FashionUS
Bright booking days for emergency dentists in 20 townsA UK platform for booking and paying for an emergency dentist online, with partner practices in more than 20 towns. Midsummer Agency rebuilt its Google Ads around where people search, and where there is a free chair to send them.Personal CareUK
Luxury that shines, even on Black FridayA US luxury fashion retailer with 4 boutiques and an online store full of the world's most wanted designers, where one order can be $32 and the next $14,000. Midsummer Agency rebuilt its Google Ads around value, and its Black Friday return on ad spend rose from 333% to 1,143%.FashionUS
Letting premium pet gear shine on Google ShoppingA young pet accessories brand was selling in the US, the UK, Canada and Australia, up against cheaper products that look much the same. Midsummer Agency put its tracking on solid ground in 2021 and let Google Shopping show off the quality.Other IndustriesInternational
Keeping a viral curl in the spotlightA young haircare brand blew up on TikTok with one product that makes curls easy, then had to prove the demand would outlast the trend. Midsummer Agency built its paid advertising from nothing, kept the creative moving so the product stayed new, and more than doubled its Black Friday revenue in Italy.BeautyItaly
ROAS Doubled through Paid Media Strategy – Designer Clothing eCommerce Case StudyHow we increased revenue from $0 to $35K+/month in 12 months for a designer eCommerce brand.FashionUS
Revenue Scaled through Google Ads – Designer Jewelry eCommerce Case StudyHow we managed to go from $0 to $60K/month in sales in just 9 months with continuous account expansion.LuxuryUS
$180K a month, rebuilt from the keyword upA US luxury fashion brand sells to more than 20 countries online and through its own boutiques, on a catalog that turns over every season. Midsummer Agency took over an account built for an earlier stage of the business, and we rebuilt Google Ads and Microsoft Ads around what people actually search for.FashionCanada
Revenue Increased through Google Shopping Strategy – Haircare eCommerce Case StudyHow we leveraged Google Shopping structure to double the impression share of a haircare eCommerce.BeautyUS
Catching the trend while it's still funnyA US online store selling printed T-shirts and merch, with a new collection every 2 weeks and a sense of humor all its own. Midsummer Agency ran its Google Ads and Microsoft Ads in the US and Canada, and kept a 17,000-product catalog shining in Shopping.FashionUS
Bookings Increased for Travel & Tourism – Web Tracking & Google Ads Case StudyHow Strategic Marketing Initiatives Transformed the Boat and Berth Bookings for a Leading Travel MarketplaceOther IndustriesFrance
Outshining a bigger rival on Black FridayOne of the largest US saltwater aquarium stores sells 4,000+ products, with a sale nearly every week. Midsummer Agency ran its Google Ads and Microsoft Ads, and turned an 11-day Black Friday into a November 50% over forecast.Other IndustriesUS

Your business could be the next story.

Ecommerce plus physical stores? B2B and B2C under one roof? One market or eleven? The businesses other agencies find too complex are the ones we make shine.

Book a Call