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Dazzling Results:Performance Marketing & Paid Media Case Studies ✨

How established e-commerce brands with complex, multi-channel operations rise and shine with us — the strategy, the work, and the numbers behind every win.

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The leggings Google only ever saw in XSA Norwegian women's activewear brand with a loyal following at home and its sights on Sweden. Midsummer Agency took over a week before Black Friday, rebuilt the tracking, put every size back in front of shoppers, and grew the work into 4 services that made the whole catalog shine.Fitness ApparelNorwayNet Profit Boosted with Black Friday Promotion Strategy – Luxury Beauty Brand Case StudyHow we turned Black Friday into the most profitable period of the year for a premium beauty brand, driving +3541% Net Profit YoY with tiered promotions and an integrated paid media strategy.BeautyEuropeConversion Rate Increased for Phone Accessories Ecommerce – Shopify CRO Case StudyHow we increased conversion rates by 20% and boosted AOV for a global phone accessories brand.RetailEuropeCost Per Lead Reduced Through Full-Funnel PPC – Dental Clinic Case StudyHow we cut CPA by 75% and tripled leads for a dental tourism clinic with an integrated Google & Meta Ads strategy.Personal CareItalyLeads Increased for B2B Lead Gen Business – Multi-Channel PPC Strategy Case StudyHow we improved PPC lead quality by 77% and cut CPA by over 50% for a global touchscreen technology provider.B2BInternationalConversion Rate Improved for License Plate Store – Custom Website CRO Case StudyHow we helped a UK-based private number plate provider increase conversion rates by 38% through strategic UX and CRO improvementsRetailUKRevenue Boosted for Haircare Ecommerce Brand – YouTube Ads Case StudyHow we drove +136% YoY revenue growth and added $859K in Q4 using data-driven YouTube Ads campaigns.BeautyUSEmail Subscribers Grown for Kickstarter Product Launch – Email Marketing Case StudyHow we built and nurtured an email list from scratch to support the Kickstarter launch of Joynery 24, achieving impressive engagement ratesRetailInternational
Revenue Driven by PPC & WhatConverts – Home and Garden Ecommerce Case StudyHow we generated +$18 Million in Revenue with a yearly investment of more than $2 Million for a Luxury Home Decor e-commerce leveraging a multi-channel advertising strategy and advanced data analysisRetailUS
Conversions Boosted with PPC & CRO – E-Learning PPC Case StudyHow we maximized Conversions in a competitive educational marketServicesInternational
ROAS Improved for Fashion Eyewear Brand – Online Advertising Case StudyHow we increased ROAS by 247% in just 6 months through an in-depth Google Ads audit and strategic account restructure.FashionAustralia
Google Merchant Center Suspension Issue Fixing – Case StudyHow we resolved a Merchant Center suspension and restored 100% of their products in under a week.Food & BeverageIreland
Revenue Increased for Luxury Clothing Brand – Google & Microsoft Ads Case StudyHow a multi-channel Google Ads strategy boosted revenue by 19% and sessions by 20% for a luxury fashion brand.FashionAustralia
Leads Boosted through PPC – SaaS Lead Generation Case StudyHow we managed to generate higher quality leads that convert into sales with Google Ads and Hubspot CRMB2BInternational
Leads Generated for IoT B2B – PPC & Lead Gen Strategy Case StudyHow we increased B2B lead volume by +117% and lowered CPA by -27% in just 3 monthsB2BItaly
Conversion Rate Optimized for Shopify eCommerce – Slow Fashion Brand Case StudyHow we increased transactions conversion rate in 2 months with Conversion Rate Optimization strategies.FashionUS
Revenue Scaled for Feed with Missing GTINs – Feed Optimization Case StudyHow we managed to generate 52K extra revenue with 490 sales from just 42 products in 3 months for a liquor eCommerce brand.Food & BeverageUS
Revenue Grown through Google Ads – Lifestyle Fashion eCommerce Case StudyHow we prevented advertising budget waste during a promo for a lifestyle eCommerce brand.LuxuryUS
Revenue Boosted for Multi-location Dental Platform – PPC Case StudyHow we increased the number of bookings by 58% for a multi-location dentist’s chain in just three months.Personal CareUK
Revenue Boosted for Black Friday Fashion eCommerce – PPC Campaign Case StudyHow we increased YoY sales during the Black Friday week with performance max campaigns for a high-end women’s fashion retailerFashionUS
ROAS Doubled in Pet Industry eCommerce – Advertising & Tracking Case StudyHow we doubled the ROAS for a pet accessories eCommerce brand in 3 months.Other IndustriesInternational
Revenue Boosted for Haircare eCommerce in Italy – Black Friday Campaign Case StudyHow we scaled Facebook Ads and Google Ads for a haircare eCommerce brand expanding to the Italian Market during the Black Friday.BeautyItaly
ROAS Doubled through Paid Media Strategy – Designer Clothing eCommerce Case StudyHow we increased revenue from $0 to $35K+/month in 12 months for a designer eCommerce brand.FashionUS
Revenue Scaled through Google Ads – Designer Jewelry eCommerce Case StudyHow we managed to go from $0 to $60K/month in sales in just 9 months with continuous account expansion.LuxuryUS
$180K a month, rebuilt from the keyword upA US luxury fashion brand sells to more than 20 countries online and through its own boutiques, on a catalog that turns over every season. Midsummer Agency took over an account built for an earlier stage of the business, and we rebuilt Google Ads and Microsoft Ads around what people actually search for.FashionCanada
Revenue Increased through Google Shopping Strategy – Haircare eCommerce Case StudyHow we leveraged Google Shopping structure to double the impression share of a haircare eCommerce.BeautyUS
Revenue Boosted with Google Performance Max – Fashion Ads Case StudyHow we increased overall business performance with Performance Max campaigns through advanced brand segmentation and feed management.FashionCanada
Bookings Increased for Travel & Tourism – Web Tracking & Google Ads Case StudyHow Strategic Marketing Initiatives Transformed the Boat and Berth Bookings for a Leading Travel MarketplaceOther IndustriesFrance
Revenue Boosted – Black Friday Ecommerce PPC Case StudyHow we faced the Black Friday madness for a saltwater aquarium eCommerceOther IndustriesUS

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