Conversion Rate Optimisation

Shine a spotlight on high-value opportunities that will add energy & unlock potential

Spoiler: the sky isn’t the limit

What does a bright CRO agency look like?

Boost revenue by turning quality traffic into conversions with our CRO services. Lower your cost per acquisition, improve user experience, and increase customer retention for sustainable growth.

Maximize Traffic Value

Turn Traffic into Revenue

From Email Marketing to SEO and Advertising, every effort aims to boost web traffic. But traffic only matters if it converts. Even small improvements in conversion rates can translate into thousands of extra dollars in revenue. Our Conversion Optimization service ensures your traffic drives business growth.

Reduce Costs & Enhance ROI

Lower Cost per Acquisition

CPA is one of the most important marketing metrics businesses have to take into account to make marketing campaigns successful. With CRO we are analyzing the site to make sure we get the most of the qualitative traffic the site receives.

Overcome User Obstacles

Improve User Experience

CRO provides deep insights into user experience and behavior on your site. Through funnel and path analysis, recordings, and surveys, we quickly identify where users encounter obstacles and devise strategies to overcome these bottlenecks, enhancing the overall user experience.

Success stories

Get enlightened on how we energised these international brands

See other case studies

CRO Tools

The tools we work with for conversion rate optimisation, in case you’re curious

Microsoft Clarity

Partnerships that nourish our work

We partner with industry-leading tools to deliver premium support, personalized training, and shared expertise, ensuring you reach your goals smoothly and efficiently.

Tactics we use

We ensure precise data tracking and conduct thorough analyses to convert findings into actionable insights. We optimize performance by testing hypotheses with A/B tests or by providing the exact path to implement improvements and apply best practices directly.


Ensure accurate data tracking for continuous analysis


Perform quantitative, behavioral, and UX analysis


Turn findings into strategic observations


Define changes, predict outcomes, and test with precision

A/B Tests

Determine the best-performing changes

Direct Implement

Apply clear solutions and best practices immediately to enhance UX

Feel the warmth: read our dazzling reviews

Some of the kind words people have shared about their experience with us

Williams Food Equipment

"Midsummer Agency is highly proactive and excellent at making adjustments when needed."



"The team is pleasant to work with."



"Midsummer’s team has done an amazing job with our campaigns and helped ramp up our lead generation exponentially. Attention to detail and continual optimization has yielded impressive results. They become a key trusted adviser and always provide unique insights."


Visure Italia

Midsummer quality of the work is not good but EXCELLENT. I have found great expertise and experience gained in international contexts which, made available to our company, has allowed us to achieve results that are far above to our expectations.



All the guys we spoke to, are prepared, understanding of our needs, and willing to improve performances. Their organization is light, smart, and rational. No wasted time, straight to the goal.


Ready to put your sunglasses on? 😎

Leverage bright ideas & insights so you can get beaming results.

Frequently asked questions

Let our FAQ section illuminate the path to clarity

How long are your contracts?

Our contracts are agreed based on specific customer needs. We have high client retention and a variety of collaboration types including one-off, audit and on-going management so if we are a good fit, then we can work together as long as you need.

How much should I spend to get results?

A monthly ad investment of $/5,000 or the potential to get there in a short time frame is our minimum budget requirement.

Why do people work with you?

Our clients appreciate how deep we go and the level of detail we put into our initial account audit, recommendations and proposals compared to other agencies they’re talking to (even the ones with better reputations… shocking!)

How can I trust you?

We are fully accredited partners with Google, Microsoft, Facebook, VWO, Hotjar, Stape, DataFeed watch. We won 1st prize at ADworld experience, in the international market (look mum!). We have high client retention. You can see the results for yourself in our case studies and in our reviews.

How expert are you?

At the time of writing we are a team of 15 (and growing) performance marketing experts with combined experience of over (insert years here). On top of that we’ve all got experience in search engine optimisation (SEO), email marketing and social media marketing.

How many people will be working on my account? Who will be the point of contact?

Each client has 1-3 people taking care of their campaigns, plus one or two more strategists working behind the scenes. Each team member works with 4-6 clients simultaneously. You’re not one of many because we’re as passionate about your growth as we are our own.

How do you handle the language aspect of international campaigns?

We either craft internally, use an external resource or work with your native team if they are available. Need native level of German or any other language? We have a network of native speakers and professionals we collaborate with. Numbers speak louder than words when it comes to performance marketing.

We already have a marketing team, how would you work with them?

We are people-motivated, optimistic and we pride ourselves on easy-peasy team integration for smooth collaboration. Actually, we don’t just work with marketing teams, but also with developers, graphic designers and sales teams. 

Do you work with artificial intelligence?

If we see the use of A.I. as a possible opportunity for you to achieve your marketing goals, then we will include it in our proposal to you. Simple.

Are there any people or organisations that you don’t work with?

We actively choose not to work with industries or organisations that engage in activities that are not inline with our core values, for example the arms industry, porn industry, dropshipping or any business that we consider to have questionable policies or legalities.

What channels do you work with?

We work mostly with Google, Facebook, Instagram (FB) and Linked In. We might also advertise on Amazon, Quora, Pinterest and Tik Tok too. The channels we work with reflect where your customers are, that’s the key to success.

How about your pricing?

We usually charge a flat monthly fee and our pricing depends on your project complexity, channels, markets, budget and how friendly you are 🙂

We’ll be here as long as the sun keeps rising 😎

Have a friendly chat with one of our experts