B2B LEAD GENERATION CASE STUDY

How we leveraged Linkedin Ads to generate 145% more leads at lower CPA

ABOUT THE CLIENT

Sculpteo, a brand of BASF, is an online 3D printing service offering new manufacturing and scaling opportunities for its customers globally.

CHALLENGE

Launch a new line of high-performance 3D printing materials for industrial usage. They offer new manufacturing possibilities for demanding industries, such as automotive, by providing a physical free Sample Kit. The goal was to reach the decision-makers of selected industries on LinkedIn, targeting top European countries. The highest obstacle was an extremely high CPC and CPA, as well as a low Conversion Rate.

SOLUTION

Initially, we tested an ad suitable and targeting multiple industries without emphasizing the main offer. Later, we created granular industry-focused campaigns using the free sample kit as the main offering. Landing Pages were also carefully crafted based on our suggestions.

RESULTS

We increased lead volumes by 145%, with CPA decreased by 72%. The combination of new, industry-dedicated audience targeting and custom industry-related ad messaging, strong Call to Action, and optimized landing pages brought strong results in the very 1st week. At the same time, thanks to Hubspot and LinkedIn integration, we were able to keep track of the lead status and build the entire customer journey.

SERVICES

PPC MANAGEMENT: LinkedIn Ads, Google Ads, Microsoft Ads
WEB ANALYTICS: Hubspot integration support

Thanks to the ongoing efforts of Midsummer Agency, we have differentiated ourselves from other competitors and brought in new leads from LinkedIn for our sales division. The team’s workflow has also been very efficient, ensuring all project timelines are followed.

Carmel – Sculpteo Head of Marketing

Read the full review on Clutch

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