+77%
Leads Increased for B2B Lead Gen Business – Multi-Channel PPC Strategy Case Study
How we improved PPC lead quality by 77% and cut CPA by over 50% for a global touchscreen technology provider.
Read the storyHigh-Ticket Sales Unlocked with Feed & Budget Strategy – Wine Storage PPC Case Study
How we drove +130% YoY revenue for white-label wine storage brands and +14% growth in high-ticket sales by restructuring campaigns and optimizing product feeds.
PPC
About the client
Rosehill Wine Cellars is a leading provider of custom wine storage solutions, serving both Canada and the United States. With the largest in-stock selection in Canada, they cater to wine collectors and hospitality professionals alike. Their Shopify-based eCommerce store features over 4,000 SKUs, ranging from accessories to $40K+ wine cooling systems, offering extensive product customization and logistics support. The brand invests approximately $450,000 annually in paid media across Google and Meta platforms.
The challenge
Despite a healthy volume of website traffic and substantial ad spend, the client experienced stagnating revenue growth and diminishing profit margins. A detailed audit of their advertising accounts revealed a misalignment between ad investment and product profitability. Over 20% of the total ad budget was being directed toward low-value, low-margin categories such as wine accessories and glassware-while premium, high-ticket items like cooling units and custom wine cellar solutions received insufficient exposure.
Our solution
To improve the efficiency of their media investment and scale revenue, we executed a comprehensive account and feed restructure. Our strategy focused on maximizing returns from high-margin categories while tightening control over underperforming segments:
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Media Mix Reallocation: We restructured the advertising budget to prioritize premium categories like wine cooling units, wine racks, and custom storage systems—especially white-label SKUs with the highest profit margins.
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Category-Based PMax Campaigns: Dedicated Performance Max campaigns were launched for high-value categories, each with custom ROAS targets based on margin and price sensitivity.
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Tactical Downgrades: Spend on low-cost products (e.g., <$50 accessories) was reduced and transitioned from PMax to Shopping campaigns for better control and efficiency.
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Feed Optimization via DataFeedWatch: We migrated from Simprosys to DataFeedWatch, enabling advanced feed customization—such as refining product titles, filtering SKUs, and mapping attributes critical for PMax targeting.
The results
The refined strategy drove meaningful improvements across the board, proving the value of smart budget allocation and precise feed management:
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Overall Revenue: +8% growth quarter-over-quarter, translating to a +24% YoY increase.
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High-Ticket Items: +14% in sales and +23% in order volume, achieving a +46% YoY revenue boost (+37% in orders).
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White-Label Brands: +9% in revenue and +12% in orders, with a standout YoY growth of +130% in revenue (+133% in orders).
+130%
White Label Rev.
+14%
High-Ticket Sales
+24%
Overall Revenue
Services
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Google Ads (Search, Shopping, Performance Max)
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Product Feed Management (via DataFeedWatch)
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Retargeting & Remarketing
- Strategic Media Planning & Optimization
- Meta Ads (Facebook & Instagram)
- Retargeting & Remarketing
What impressed us most about Midsummer Agency was their combination of deep PPC expertise and genuine commitment to our success. They didn’t just manage ads. They took the time to understand our business, offered strategic insights beyond the scope of the campaigns, and were genuinely invested in delivering results that mattered to us. That level of care and partnership is rare. Lev Uzlaner – VP Sales & Marketing Rosehill Wine Cellars
More dazzling results
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