A Pay Per Click Agency that brightens your ecommerce brand’s
Our PPC advertising services put your ecommerce in the spotlight by attracting the right traffic and turning it into real results. With sharp targeting, creative strategy, and constant optimisation, every ad performs with purpose.
What does a bright PPC agency look like?
You tell us what your goals are and together, we’ll power up a strategy, manage your ad campaigns and improve your conversion and profitability.
Be in the right place at the right time
Get your ads in the most effective placements with laser-focused targeting to captivate your audience.
Expand your business internationally with confidence
Being international is about more than expanding reach; it’s about understanding local preferences and tailoring ads, keywords, and targeting to connect with diverse audiences.
Enterprise experience at the speed of a startup
Get the advantage of big brand expertise with an agile, tailored PPC strategy built to move as fast as your business.
Are you really making the most of your ad budget?
What does a bright PPC agency look like?
You tell us what your goals are and together, we’ll power up a strategy, manage your ad campaigns and improve your conversion and profitability.
Expand your business internationally with confidence
Being international is about more than expanding reach; it’s about understanding local preferences and tailoring ads, keywords, and targeting to connect with diverse audiences.
Be in the right place at the right time
Get your ads in the most effective placements with laser-focused targeting to captivate your audience.
Enterprise experience at the speed of a startup
Get the advantage of big brand expertise with an agile, tailored PPC strategy built to move as fast as your business.
Are you really making the most of your ad budget?
Case Studies
Get enlightened on how we energised these international brands
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PPC Advertising Platforms That Drive Revenue
Make your multichannel strategy shine by aligning it for a seamless, harmonious approach.
Google Ads
Microsoft Ads
YouTube Ads
Apple Ads
How Midsummer Agency helps
your ad campaigns rise & shine
Our team is always up to date on the latest PPC strategies and ready to unlock new growth opportunities for your ecommerce.
Campaign Optimization
We fine-tune your bids and budgets, put smart bidding to work, A/B test your ad copy and polish your assets, then allocate spend where it counts. We’ll also manage your promos and roll out scaling plans so your campaigns keep growing.
Targeting Strategies
Every element is meticulously thought through, from keyword expansion and query analysis to negative keyword controls and audience segmentation – leveraging retargeting & dynamic retargeting alongside device, geo, and demographic targeting for pinpoint precision.
Targeting Strategies
Every element is meticulously thought through, from keyword expansion and query analysis to negative keyword controls and audience segmentation – leveraging retargeting & dynamic retargeting alongside device, geo, and demographic targeting for pinpoint precision.
Advanced Feed Management
We fine-tune every detail, from dynamic custom labels and rule-based segmentation to GTIN mapping and structured data enhancements – ensuring your product feed stays clean and conversion-ready.
Tech & Compliance
We harness competitor insights, automate with scripts & rules, and integrate third-party tools while ensuring PPC platform compliance – providing full-funnel clarity, boosting Quality Scores, and optimizing search networks for maximum ROI.
Tech & Compliance
We harness competitor insights, automate with scripts & rules, and integrate third-party tools while ensuring PPC platform compliance – providing full-funnel clarity, boosting Quality Scores, and optimizing search networks for maximum ROI.
Automation
Our smart automations handle repetitive workflows such as data syncing, structured reporting, and rule-driven alerts. This frees our team to focus on what really matters: innovating fresh paths to revenue growth. The result? Faster insights, fewer errors, and uninterrupted expert oversight of your campaigns.
Continuous Optimization and Transparency
We never “set and forget” your campaigns. Instead, we’re constantly refining strategies and sharing clear, real-time insights. With transparent reporting and regular check-ins, you’ll always know how your budget’s performing and what we’re doing next to drive results.
Continuous Optimization and Transparency
We never “set and forget” your campaigns. Instead, we’re constantly refining strategies and sharing clear, real-time insights. With transparent reporting and regular check-ins, you’ll always know how your budget’s performing and what we’re doing next to drive results.
Partnerships that nourish our work
We partner with industry-leading tools to deliver premium support, personalized training, and shared expertise, ensuring you reach your goals smoothly and efficiently.
Bright Words from Brilliant Clients
Read the kind words that keep us shining.

Rajni B.
Marketing Manager
"The team is supportive, proactive, and efficient in communicating all requests and delivering campaigns. Moreover, their knowledge, understanding, and professionalism stand out."

Carmel
Head of Marketing
"Thanks to the ongoing efforts of Midsummer Agency, we have differentiated ourselves from other competitors and brought in new leads from LinkedIn for our sales division. The team’s workflow has also been very efficient, ensuring all project timelines are followed."

Robert
VP Digital Marketing
"Midsummer’s team has done an amazing job with our campaigns and helped ramp up our lead generation exponentially. They become a key trusted adviser and always provide unique insights."

Hakan Y.
Founder
"We are quite happy with Midsummer’s work on launching and expanding our new brand, product and online store. They are very quick in responding and taking actions which we find very crucial on online marketing. We had stabile growth since our collaboration started. Great job."

Lorenzo S.
Ecommerce manager
"With Midsummer Agency’s help, we hit the highest e-commerce revenue in the last quarter. The team was a pleasure to work with. Their communicative and strategic nature allowed us to integrate seamlessly within our in-house team. Their experience in the fashion industry was outstanding."

Paolo B.
Founder
"Midsummer quality of the work is not good but EXCELLENT. I have found great expertise and experience gained in international contexts which, made available to our company, has allowed us to achieve results that are far above to our expectations."
Bright words from brilliant clients
Read the kind words that keep us shining.

Rajni B.
Marketing Manager
"The team is supportive, proactive, and efficient in communicating all requests and delivering campaigns. Moreover, their knowledge, understanding, and professionalism stand out."

Carmel
Head of Marketing
"Thanks to the ongoing efforts of Midsummer Agency, we have differentiated ourselves from other competitors and brought in new leads from LinkedIn for our sales division. The team’s workflow has also been very efficient, ensuring all project timelines are followed."

Robert
VP Digital Marketing
"Midsummer’s team has done an amazing job with our campaigns and helped ramp up our lead generation exponentially. Attention to detail and continual optimization has yielded impressive results. They become a key trusted adviser and always provide unique insights."

Hakan Y.
Founder
"We are quite happy with Midsummer’s work on launching and expanding our new brand, product and online store. They are very quick in responding and taking actions which we find very crucial on online marketing. We had stabile growth since our collaboration started. Great job."

Lorenzo S.
Ecommerce manager
"With Midsummer Agency’s help, we hit the highest e-commerce revenue in the last quarter. The team was a pleasure to work with. Their communicative and strategic nature allowed us to integrate seamlessly within our in-house team. Their experience in the fashion industry was outstanding."

Paolo B.
Founder
"Midsummer quality of the work is not good but EXCELLENT. I have found great expertise and experience gained in international contexts which, made available to our company, has allowed us to achieve results that are far above to our expectations."
Why PPC is essential for ecommerce growth
In the fast-moving world of online retail, paid search is your most direct path to revenue. At Midsummer Agency, we craft performance-driven PPC campaigns that put your products in front of ready-to-buy shoppers, sparking consistent growth and keeping your brand shining strong.
Advanced Optimization
Leverage granular testing (audience segments, bidding algorithms, creative variations) to squeeze incremental ROI from existing spend.
Scalability across Markets
Effortlessly ramp up during peak seasons or new product launches, whether locally or across international marketing, then dial back when needed.
Retargeting & Audience Management
Deploy high-precision remarketing (by cart value, product category, or browse behavior) to reclaim high-value shoppers.
Cross-Channel Synergy
Harmonize search, shopping, dynamic remarketing, and more to eliminate overlap, reinforce your message, and capture every touchpoint.
Automation & Integration
Connect your feed, CRM, and inventory data to dynamically update bids, budgets, audiences, and creatives in real time.
Go beyond ROAS
Shift from revenue-focused ROAS to profit-driven bidding by weighting your bids based on true margins and customer lifetime value, not only top-line return.
Trophies, Talks & Spotlights
Over the years, we’ve taken the stage at both national and international events, and picked up a few shiny trophies while we were at it. We’re proud to have won the Best International Case Study at AdWorld Experience, the biggest PPC Conference in Europe (1st place once, 3rd place another time). Beyond the awards, we’ve shared our knowledge at Hero Conf, universities, and other industry events teaching, learning, and geeking out with the best of them.
Ready to put your sunglasses on? 😎
Leverage bright ideas & insights so you can get beaming results.
Frequently Asked Questions
Let our FAQ section illuminate the path to conversion rate optimization
What is PPC consulting / management?
PPC (Pay-Per-Click) management involves overseeing and optimizing every aspect of your paid advertising campaigns across various channels. Simply put, PPC is an advertising model where you pay platforms like Google, Bing, or Facebook whenever someone clicks on your ad.
As a PPC management partner, we take care of every aspect of your paid advertising campaigns, including:
Keyword research: identifying the right terms to target your ideal audience.
A/B testing: experimenting with ad creatives, messaging, and strategies to determine what drives the best results.
Campaign strategy: building tailored campaigns, whether it’s search ads, remarketing, display ads, or brand awareness efforts.
Optimization: continuously refining ads to boost sales, ROI, and conversion rates.
When you work with us, you’ll get a dedicated team of experts that will handle everything from Google Shopping and Bing Ads to crafting holistic marketing strategies tailored to your unique goals that make a measurable impact on your bottom line.
What PPC channels do you help with?
We work with all major PPC platforms, including Google Ads, Microsoft Ads, Facebook Ads (Meta), Linkedin Ads, and TikTok Ads. We might also advertise on Amazon Ads, Quora and Criteo. The channels we work with reflect where your customers are, that’s the key to success.
How do you measure the success of a PPC campaign?
The success of a PPC campaign is measured using key metrics such as MER, conversion rate, CPA, and engagement rate, depending on your campaign goals. We provide detailed reports and insights to showcase performance and ensure alignment with your objectives.
Who owns the data and creative?
Everything we create for you, campaigns, ads, accounts, is yours, no strings attached. We don’t believe in holding your assets hostage; we want you to stay because you love working with us, not because you’re stuck. When you’re ready to move on (though we hope you won’t), all the work we’ve done for you goes with you.
Will you create new ad accounts?
It’s up to you. We usually prefer to stick with the accounts you have used already.
Do you charge a flat fee or percentage of ad spend?
We usually charge a flat monthly fee and our pricing depends on your project complexity, channels, markets, budget, and how friendly you are 🙂
Will I have to sign a long-term contract?
Not at all. While we typically recommend a six-month commitment to align with your business goals and deliver meaningful results, we don’t lock clients into lengthy contracts. However, our contracts are agreed based on specific customer needs. We have high client retention and a variety of collaboration types including one-off, audit and on-going management so if we are a good fit, then we can work together as long as you need.
How quickly can we start?
How about right now? Only if you are ready to put your sunglasses on.
How about your pricing?
The cost of PPC services depends on several factors tailored to your unique business needs. At Midsummer Agency, we focus on transparency and value: that’s why we create custom packages designed to help you achieve your goals. Share your objectives with us, and we’ll provide a clear, no-strings-attached proposal that fits your budget and ensures measurable results.
Why do people work with you?
Our clients appreciate how deep we go and the level of detail we put into our initial account audit, recommendations and proposals compared to other agencies they’re talking to (even the ones with better reputations… shocking!)
How can I trust you?
We are fully accredited partners with Google, Microsoft, Facebook, VWO, Hotjar, Stape, DataFeed watch. We won 1st prize at ADworld experience, in the international market (look mum!). We have high client retention. You can see the results for yourself in our case studies and in our reviews.
How expert are you?
As of now, we are a team of 17 (and growing) performance marketing experts with a combined experience of over 100+ years. Additionally, we all have experience in search engine optimization (SEO), email marketing, and social media marketing.
How many people will be working on my account? Who will be the point of contact?
Each client has 1-3 people taking care of their campaigns, plus one or two more strategists working behind the scenes. Each team member works with 4-6 clients simultaneously. You’re not one of many because we’re as passionate about your growth as we are our own.
How do you handle the language aspect of international campaigns?
We either craft internally, use an external resource or work with your native team if they are available. Need native level of German or any other language? We have a network of native speakers and professionals we collaborate with. Numbers speak louder than words when it comes to performance marketing.
We already have a marketing team, how would you work with them?
We are people-motivated, optimistic and we pride ourselves on easy-peasy team integration for smooth collaboration. Actually, we don’t just work with marketing teams, but also with developers, graphic designers and sales teams.
Do you work with artificial intelligence?
If we see the use of A.I. as a possible opportunity for you to achieve your marketing goals, then we will include it in our proposal to you. Simple.
Are there any people or organisations that you don’t work with?
We actively choose not to work with industries or organisations that engage in activities that are not inline with our core values, for example the arms industry, porn industry, dropshipping or any business that we consider to have questionable policies or legalities.
We’ll be here as long as the sun keeps rising
Have a friendly chat with one of our experts.








