Our PPC advertising services put your ecommerce in the spotlight by attracting the right traffic and turning it into real results. With sharp targeting, creative strategy, and constant optimisation, every ad performs with purpose.
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You tell us what your goals are and together, we’ll power up a strategy, manage your ad campaigns and improve your conversion and profitability.
Get your ads in the most effective placements with laser-focused targeting to captivate your audience.
Being international is about more than expanding reach; it’s about understanding local preferences and tailoring ads, keywords, and targeting to connect with diverse audiences.
Get the advantage of big brand expertise with an agile, tailored PPC strategy built to move as fast as your business.
Get enlightened on how we energised these international brands
From Google Ads and Microsoft Ads to Amazon, YouTube, and the Shopping Network, reach your audience across platforms without overlap.
Make your multichannel strategy shine by aligning it for a seamless, harmonious approach.
Our team is always up to date on the latest PPC strategies and ready to unlock new growth opportunities for your ecommerce.
We fine-tune your bids and budgets, put smart bidding to work, A/B test your ad copy and polish your assets, then allocate spend where it counts. We’ll also manage your promos and roll out scaling plans so your campaigns keep growing.
Every element is meticulously thought through, from keyword expansion and query analysis to negative keyword controls and audience segmentation – leveraging retargeting & dynamic retargeting alongside device, geo, and demographic targeting for pinpoint precision.
We fine-tune every detail, from dynamic custom labels and rule-based segmentation to GTIN mapping and structured data enhancements – ensuring your product feed stays clean and conversion-ready.
We harness competitor insights, automate with scripts & rules, and integrate third-party tools while ensuring PPC platform compliance – providing full-funnel clarity, boosting Quality Scores, and optimizing search networks for maximum ROI.
Our smart automations handle repetitive workflows such as data syncing, structured reporting, and rule-driven alerts. This frees our team to focus on what really matters: innovating fresh paths to revenue growth. The result? Faster insights, fewer errors, and uninterrupted expert oversight of your campaigns.
We never “set and forget” your campaigns. Instead, we’re constantly refining strategies and sharing clear, real-time insights. With transparent reporting and regular check-ins, you’ll always know how your budget’s performing and what we’re doing next to drive results.
We partner with industry-leading tools to deliver premium support, personalized training, and shared expertise, ensuring you reach your goals smoothly and efficiently.
Read the kind words that keep us shining.
Marketing Manager
“The team is supportive, proactive, and efficient in communicating all requests and delivering campaigns. Moreover, their knowledge, understanding, and professionalism stand out.”
Head of Marketing
“Thanks to the ongoing efforts of Midsummer Agency, we have differentiated ourselves from other competitors and brought in new leads from LinkedIn for our sales division. The team’s workflow has also been very efficient, ensuring all project timelines are followed.”
VP Digital Marketing
“Midsummer’s team has done an amazing job with our campaigns and helped ramp up our lead generation exponentially. They become a key trusted adviser and always provide unique insights.”
Founder
“We are quite happy with Midsummer’s work on launching and expanding our new brand, product and online store. They are very quick in responding and taking actions which we find very crucial on online marketing. We had stabile growth since our collaboration started. Great job.”
Ecommerce manager
“With Midsummer Agency’s help, we hit the highest e-commerce revenue in the last quarter. The team was a pleasure to work with. Their communicative and strategic nature allowed us to integrate seamlessly within our in-house team. Their experience in the fashion industry was outstanding.”
Founder
“Midsummer quality of the work is not good but EXCELLENT. I have found great expertise and experience gained in international contexts which, made available to our company, has allowed us to achieve results that are far above to our expectations.”
In the fast-moving world of online retail, paid search is your most direct path to revenue. At Midsummer Agency, we craft performance-driven PPC campaigns that put your products in front of ready-to-buy shoppers, sparking consistent growth and keeping your brand shining strong.
Leverage granular testing (audience segments, bidding algorithms, creative variations) to squeeze incremental ROI from existing spend.
Effortlessly ramp up during peak seasons or new product launches, whether locally or across international marketing, then dial back when needed.
Deploy high-precision remarketing (by cart value, product category, or browse behavior) to reclaim high-value shoppers.
Harmonize search, shopping, dynamic remarketing, and more to eliminate overlap, reinforce your message, and capture every touchpoint.
Connect your feed, CRM, and inventory data to dynamically update bids, budgets, audiences, and creatives in real time.
Shift from revenue-focused ROAS to profit-driven bidding by weighting your bids based on true margins and customer lifetime value, not only top-line return.
Over the years, we’ve taken the stage at both national and international events, and picked up a few shiny trophies while we were at it. We’re proud to have won the Best International Case Study at AdWorld Experience, the biggest PPC Conference in Europe (1st place once, 3rd place another time). Beyond the awards, we’ve shared our knowledge at Hero Conf, universities, and other industry events teaching, learning, and geeking out with the best of them.
Micky, Fabio, Chiara @University of Cagliari
Chiara Piras @AdWorld Experience
Marouscha Dorenbos @Hero Conf UK
Micky Mereu @AdWorld Experience
Leverage bright ideas & insights so you can get beaming results.
Get a Free PPC AuditLet our FAQ section illuminate the path to conversion rate optimization
PPC (Pay-Per-Click) management involves overseeing and optimizing every aspect of your paid advertising campaigns across various channels. Simply put, PPC is an advertising model where you pay platforms like Google, Bing, or Facebook whenever someone clicks on your ad.
As a PPC management partner, we take care of every aspect of your paid advertising campaigns, including:
Keyword research: identifying the right terms to target your ideal audience.
A/B testing: experimenting with ad creatives, messaging, and strategies to determine what drives the best results.
Campaign strategy: building tailored campaigns, whether it’s search ads, remarketing, display ads, or brand awareness efforts.
Optimization: continuously refining ads to boost sales, ROI, and conversion rates.
When you work with us, you’ll get a dedicated team of experts that will handle everything from Google Shopping and Bing Ads to crafting holistic marketing strategies tailored to your unique goals that make a measurable impact on your bottom line.
We work with all major PPC platforms, including Google Ads, Microsoft Ads, Facebook Ads (Meta), Linkedin Ads, and TikTok Ads. We might also advertise on Amazon Ads, Quora and Criteo. The channels we work with reflect where your customers are, that’s the key to success.
The success of a PPC campaign is measured using key metrics such as MER, conversion rate, CPA, and engagement rate, depending on your campaign goals. We provide detailed reports and insights to showcase performance and ensure alignment with your objectives.
Everything we create for you, campaigns, ads, accounts, is yours, no strings attached. We don’t believe in holding your assets hostage; we want you to stay because you love working with us, not because you’re stuck. When you’re ready to move on (though we hope you won’t), all the work we’ve done for you goes with you.
It’s up to you. We usually prefer to stick with the accounts you have used already.
We usually charge a flat monthly fee and our pricing depends on your project complexity, channels, markets, budget, and how friendly you are 🙂
Not at all. While we typically recommend a six-month commitment to align with your business goals and deliver meaningful results, we don’t lock clients into lengthy contracts. However, our contracts are agreed based on specific customer needs. We have high client retention and a variety of collaboration types including one-off, audit and on-going management so if we are a good fit, then we can work together as long as you need.
How about right now? Only if you are ready to put your sunglasses on.
The cost of PPC services depends on several factors tailored to your unique business needs. At Midsummer Agency, we focus on transparency and value: that’s why we create custom packages designed to help you achieve your goals. Share your objectives with us, and we’ll provide a clear, no-strings-attached proposal that fits your budget and ensures measurable results.
Our clients appreciate how deep we go and the level of detail we put into our initial account audit, recommendations and proposals compared to other agencies they’re talking to (even the ones with better reputations… shocking!)
We are fully accredited partners with Google, Microsoft, Facebook, VWO, Hotjar, Stape, DataFeed watch. We won 1st prize at ADworld experience, in the international market (look mum!). We have high client retention. You can see the results for yourself in our case studies and in our reviews.
As of now, we are a team of 17 (and growing) performance marketing experts with a combined experience of over 100+ years. Additionally, we all have experience in search engine optimization (SEO), email marketing, and social media marketing.
Each client has 1-3 people taking care of their campaigns, plus one or two more strategists working behind the scenes. Each team member works with 4-6 clients simultaneously. You’re not one of many because we’re as passionate about your growth as we are our own.
We either craft internally, use an external resource or work with your native team if they are available. Need native level of German or any other language? We have a network of native speakers and professionals we collaborate with. Numbers speak louder than words when it comes to performance marketing.
We are people-motivated, optimistic and we pride ourselves on easy-peasy team integration for smooth collaboration. Actually, we don’t just work with marketing teams, but also with developers, graphic designers and sales teams.
If we see the use of A.I. as a possible opportunity for you to achieve your marketing goals, then we will include it in our proposal to you. Simple.
We actively choose not to work with industries or organisations that engage in activities that are not inline with our core values, for example the arms industry, porn industry, dropshipping or any business that we consider to have questionable policies or legalities.
Have a friendly chat with one of our experts.
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