Web Analytics

Discover new insights that will turn up the heat on your marketing strategy growth

Spoiler: the sky isn’t the limit

What does a bright Web Analytics agency look like?

Step into the future with interactive, easy-to-understand data visuals and leave Excel behind. Our comprehensive service covers everything from advanced conversions to server-side tracking and compliance. We ensure your data is accurate and presented clearly, empowering you to make strategic decisions with ease.

Become an analytics bright spark

A Google certified partner on your team

We integrate to innovate, using apps and platform integrations such as BigQuery, WhatConverts, Looker Studio, as well as Tag Manager. Plus, we offer seamless Google Analytics 4 integration so your insights are consistent, whilst keeping your historical UA Data if you need it.

Get on the path to scorching results

A boutique approach means insights at the speed of light

Our light team structure enables us to combine lean and agile project management so we can quickly implement your marketing requests and deliver insights through tracking goals, events and conversions. Bridge the gap between your marketing and development teams, or skip development altogether with our support. Lights, audit, setup, action!

Complete trust in all your dazzling data

Accurate business data that’s compliant

Complete, correct and privacy law compliant data tracking means you can forget worrying about data discrepancies or duplicate conversion tracking issues and avoid losing data. Reliable insights enable you to move towards scalable growth.

Success stories

Get enlightened on how we energised these international brands

See other case studies

Web Analytics Tech Stack

From Google Analytics 4, Tag Manager to Looker Studio & Big Query, our analytics stack includes all the most recent technologies to track what you care most.
Google Analytics 4
Google Tag Manager
Google Looker Studio
Google Big Query

Partnerships that nourish our work

We partner with industry-leading tools to deliver premium support, personalized training, and shared expertise, ensuring you reach your goals smoothly and efficiently.

Advanced Digital Analytics Solutions

Enhance your marketing efforts with precise data tracking, custom audience targeting, and powerful data management. Our setup ensures accurate insights, increased engagement, and optimized conversions for your business.

Analytics & Tag Management

Ensure precise data tracking with proficient tag and analytics setup

Consent Management

Ensure compliance and build trust with with robust consent solutions

BigQuery Data Analysis

Unlock deep insights with BigQuery for powerful data management

Data Visualization

Transform complex data into clear, actionable visual insights

Audiences & Personalization

Tailor experiences with targeted audiences and personalized content

Server Side Tracking

Enhance accuracy and privacy with server-side tracking solutions

Feel the warmth: read our dazzling reviews

Some of the kind words people have shared about their experience with us

Williams Food Equipment

"Midsummer Agency is highly proactive and excellent at making adjustments when needed."



"The team is pleasant to work with."



"Midsummer’s team has done an amazing job with our campaigns and helped ramp up our lead generation exponentially. Attention to detail and continual optimization has yielded impressive results. They become a key trusted adviser and always provide unique insights."


Visure Italia

Midsummer quality of the work is not good but EXCELLENT. I have found great expertise and experience gained in international contexts which, made available to our company, has allowed us to achieve results that are far above to our expectations.



All the guys we spoke to, are prepared, understanding of our needs, and willing to improve performances. Their organization is light, smart, and rational. No wasted time, straight to the goal.


Ready to put your sunglasses on? 😎

Leverage bright ideas & insights so you can get beaming results.

Frequently asked questions

Let our FAQ section illuminate the path to clarity

How long are your contracts?

Our contracts are agreed based on specific customer needs. We have high client retention and a variety of collaboration types including one-off, audit and on-going management so if we are a good fit, then we can work together as long as you need.

How much should I spend to get results?

A monthly ad investment of $/5,000 or the potential to get there in a short time frame is our minimum budget requirement.

Why do people work with you?

Our clients appreciate how deep we go and the level of detail we put into our initial account audit, recommendations and proposals compared to other agencies they’re talking to (even the ones with better reputations… shocking!)

How can I trust you?

We are fully accredited partners with Google, Microsoft, Facebook and DataFeed watch. We won 1st prize at ADworld experience, in the international market (look mum!). We have high client retention. You can see the results for yourself in our case studies and in our reviews.

How expert are you?

At the time of writing we are a team of 12 (and growing) performance marketing experts with combined experience of over (insert years here). On top of that we’ve all got experience in search engine optimisation (SEO), email marketing and social media marketing.

How many people will be working on my account? Who will be the point of contact?

Each client has a minimum of 2 people taking care of their campaigns, plus one or two more strategists working behind the scenes. Each team member works with 4-6 clients simultaneously. You’re not one of many because we’re as passionate about your growth as we are our own.

How do you handle the language aspect of international campaigns?

We either craft internally, use an external resource or work with your native team if they are available. Need native level of German or any other language? We have a network of native speakers and professionals we collaborate with.

Do you also offer services in SEO, email marketing?

Despite being focused on paid search and paid social, most of us also have past experience in SEO, WordPress design, Email marketing, Business Management, Javascript, olive oil production and selling postcards to bored European tourists. We often unintentionally provide consulting in those areas too (you’re welcome).

We already have a marketing team, how would you work with them?

We are people-motivated, optimistic and we pride ourselves on easy-peasy team integration for smooth collaboration. Actually, we don’t just work with marketing teams, but also with developers, graphic designers and sales teams. 

Do you work with artificial intelligence?

If we see the use of A.I. as a possible opportunity for you to achieve your marketing goals, then we will include it in our proposal to you. Simple.

Are there any people or organisations that you don’t work with?

We actively choose not to work with industries or organisations that engage in activities that are not inline with our core values, for example the arms industry, porn industry, dropshipping or any business that we consider to have questionable policies or legalities. In general, we also don’t work with freelancers or businesses with <10k budget spend for marketing

What channels do you work with?

We work mostly with Google, Facebook, Instagram (FB) and Linked In. We might also advertise on Amazon, Quora, Pinterest and Tik Tok too. The channels we work with reflect where your customers are, that’s the key to success.

How about your pricing?

We usually charge a flat monthly fee and our pricing depends on your project complexity, channels, markets, budget and how friendly you are 🙂

We’ll be here as long as the sun keeps rising 😎

Have a friendly chat with one of our experts