Web Analytics doesn’t just track your store’s performance, it helps grow your revenue. By capturing every product view, cart action, and checkout step, it reveals where shoppers drop off and powers dynamic remarketing among many other things. For ecommerce brands, it’s the backbone of smarter decisions, better UX, and higher sales across the funnel.
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It begins by identifying your goals, then setting up precise tracking to turn data into real insight. Accurate analytics helps you understand your customers, optimize every channel, and make smarter, faster decisions that drive ecommerce growth.
Without clean analytics, you’re flying blind. We help you cut waste by tracking what matters, so every ad dollar and agency hour works harder.
We bring deep platform expertise – GA4, GTM, Shopify tracking, server-side tagging, conversion API and more, to ensure your data is clean, accurate, and actionable.
Real-time dashboards and automated reporting keep you agile. Spot trends, react fast, and turn analytics into action – without waiting for month-end reports.
Get enlightened on how we energised these international brands
We power ecommerce growth with advanced analytics tools like Google Tag Manager, Stape, BigQuery, Cookiebot, and more. Track every action, unify your data, stay privacy-compliant, and turn insights into smarter decisions
We blend behavioral insight, analytics, and technical execution to turn your traffic into revenue. From landing pages to checkout flows, we optimize every step of the journey – grounded in data, designed for clarity, and built to convert. Just strategy, testing, and results.
We fix broken tags, unify tracking across platforms, and maintain flawless data pipelines. Our team audits and optimizes every tool, from GTM to Shopify event configuration, to ensure your data is accurate, duplication-free, and ready for confident decision-making.
We help you stay ahead of privacy regulations without losing valuable insights. By implementing tailored consent solutions, we maximize user opt-ins while keeping your data collection fully compliant.
We deploy server-side tracking solutions that boost data accuracy and improve page load speed by reducing client-side load – building a stronger, more reliable data infrastructure for your ecommerce store.
We enhance your Facebook ad tracking and attribution by connecting your ecommerce event data directly to Facebook servers, improving data precision, ad performance, and audience targeting effectiveness.
We analyze data from multiple sources such as Google Analytics, BigQuery, and ad platforms, and build custom dashboards that highlight what drives revenue, pinpoint drop-offs, and reveal which campaigns deliver the highest ROI. This tailored reporting keeps your team aligned and empowers smarter, faster decisions.
We ensure your customer data is accurately matched and synced across platforms by optimizing data hygiene and leveraging first-party data signals. We also improve match rates for remarketing and lookalike audiences, maximizing targeting precision and campaign effectiveness while minimizing data loss and duplication.
We partner with industry-leading tools to deliver premium support, personalized training, and shared expertise, ensuring you reach your goals smoothly and efficiently.
Read the kind words that keep us shining.
Marketing Manager
“The team is supportive, proactive, and efficient in communicating all requests and delivering campaigns. Moreover, their knowledge, understanding, and professionalism stand out.”
Head of Marketing
“Thanks to the ongoing efforts of Midsummer Agency, we have differentiated ourselves from other competitors and brought in new leads from LinkedIn for our sales division. The team’s workflow has also been very efficient, ensuring all project timelines are followed.”
VP Digital Marketing
“Midsummer’s team has done an amazing job with our campaigns and helped ramp up our lead generation exponentially. They become a key trusted adviser and always provide unique insights.”
Founder
“We are quite happy with Midsummer’s work on launching and expanding our new brand, product and online store. They are very quick in responding and taking actions which we find very crucial on online marketing. We had stabile growth since our collaboration started. Great job.”
Ecommerce manager
“With Midsummer Agency’s help, we hit the highest e-commerce revenue in the last quarter. The team was a pleasure to work with. Their communicative and strategic nature allowed us to integrate seamlessly within our in-house team. Their experience in the fashion industry was outstanding.”
Founder
“Midsummer quality of the work is not good but EXCELLENT. I have found great expertise and experience gained in international contexts which, made available to our company, has allowed us to achieve results that are far above to our expectations.”
In ecommerce, data is your most valuable asset, but most agencies get web analytics wrong. Duplicate tags, fragmented tracking setups, and overly simplistic implementations lead to inaccurate data that misguides decisions and wastes budget. Proper web analytics isn’t just about collecting data, it’s about making sure that data is accurate, clear, and trustworthy.
Ensure clean, reliable data across platforms, eliminating tracking errors and discrepancies that can mislead decision-making.
Collect user data responsibly and stay aligned with evolving privacy laws while maximizing available analytics.
Clearly identify which channels and campaigns contribute to sales, allowing you to optimize spend and justify marketing investments with confidence.
Gain precise insights into how customers navigate your site, track product interactions, and monitor conversion paths to understand real user intent.
Unify data from ecommerce platforms, ad networks, CRM systems, and more for a holistic view of performance.
Automate reporting and access real-time dashboards that deliver actionable insights, helping you respond swiftly to market changes.
Over the years, we’ve taken the stage at both national and international events, and picked up a few shiny trophies while we were at it. We’re proud to have won the Best International Case Study at AdWorld Experience, the biggest PPC Conference in Europe (1st place once, 3rd place another time). Beyond the awards, we’ve shared our knowledge at Hero Conf, universities, and other industry events teaching, learning, and geeking out with the best of them.
Micky, Fabio, Chiara @University of Cagliari
Chiara Piras @AdWorld Experience
Marouscha Dorenbos @Hero Conf UK
Micky Mereu @AdWorld Experience
Leverage bright ideas & insights so you can get beaming results.
Get a Free Analytics AuditLet our FAQ section illuminate the path to clarity
Web analytics is the process of collecting, measuring, and analyzing data from your website and advertising platforms to understand user behavior and improve performance. This includes insights from tools like Google Analytics, Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, and other platforms that contribute to your overall marketing success.
Web analytics services involve expert guidance in setting up, managing, and interpreting data from various tools and platforms. At Midsummer Agency, we integrate data from Google Analytics, Google Ads, and other advertising platforms to give you a holistic view of your website and campaign performance.
Web analytics is the foundation of successful marketing. Without accurate data, you can’t truly understand how users interact with your website or campaigns, making it impossible to optimize performance. Incorrect data means missed opportunities, wasted budget, and unrealized growth. With precise analytics, you uncover trends, refine ad performance, and enhance user experience, ensuring every dollar of your marketing budget works hard to achieve your goals.
Absolutely. Professional web analytics services ensure you’re not just collecting data but turning it into actionable insights. In fact, 99% of the projects we take on have tracking issues that hinder data accuracy and make it nearly impossible to achieve data-driven results. We identify and resolve these issues, providing a clear, reliable picture of your marketing performance and uncovering opportunities for growth.
This depends on your needs and resources. Truly great analytics experts are rare and highly sought after, making it difficult to find and retain in-house talent. Partnering with an agency like Midsummer Agency gives you access to a team of specialists with a broad range of expertise, from advanced tracking setups to cross-platform analysis. We bring experience, tools, and scalability to your project, ensuring your analytics are always handled by top-tier professionals.
We use a variety of industry-leading tools to provide accurate and actionable insights. Our toolkit includes Google Analytics (GA4) for tracking user behavior, Google Tag Manager for streamlined implementation, and advanced platforms like Stape and Google Cloud for server-side tracking and enhanced data accuracy. We also leverage solutions like Analyzify to simplify data collection and integration for ecommerce platforms, and many other tools or plugins, depending on your needs and CMS. By combining these tools, we ensure your analytics are robust, reliable, and tailored to your business needs.
Yes! Our web analytics services go beyond just Google Analytics data. We incorporate insights from advertising platforms like Meta Ads, Google Ads, and CMPs, providing a complete picture of your campaigns, ad performance, and user behavior across all channels.
We prioritize compliance with regulations like GDPR and CCPA, among other national laws. Whether we’re setting up Google Analytics or integrating data from advertising platforms, we implement privacy-first tracking and cookie consent management to protect user data and keep your business compliant. We use tools like Cookiebot, iUbenda, CookieYes, or others.
The timeline depends on the scope of the improvements. Quick fixes, like correcting tracking errors, can show immediate benefits.
Absolutely. Web analytics provides valuable insights into your advertising platforms, like Google Ads and Meta Ads. By understanding campaign performance, user behavior, and ROI, we help you optimize ad spending and improve overall campaign effectiveness.
Our pricing is flexible and tailored to your business needs. We offer three distinct Web Analytics Plans – Glow, Radiance, and Brilliance – designed to suit businesses of all sizes, from SMBs to large enterprises. Pricing depends on factors such as the number of platforms we’re analyzing, the complexity of your data setup, and your specific goals. While our tiered plans provide a structured starting point, we are always flexible and can customize solutions to align with your unique needs. During our initial consultation, we’ll provide a detailed proposal with transparent pricing to help you make an informed decision.
Our clients appreciate how deep we go and the level of detail we put into our initial account audit, recommendations and proposals compared to other agencies they’re talking to (even the ones with better reputations… shocking!)
We are fully accredited partners with Google, Microsoft, Facebook, VWO, Hotjar, Stape, DataFeed watch. We won 1st prize at ADworld experience, in the international market (look mum!). We have high client retention. You can see the results for yourself in our case studies and in our reviews.
We are people-motivated, optimistic and we pride ourselves on easy-peasy team integration for smooth collaboration. Actually, we don’t just work with marketing teams, but also with developers, graphic designers and sales teams.
We actively choose not to work with industries or organisations that engage in activities that are not inline with our core values, for example the arms industry, porn industry, dropshipping or any business that we consider to have questionable policies or legalities.
Have a friendly chat with one of our experts.
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