Google Merchant Account Suspension Case Study

How we fixed a Google Merchant Center account suspension and improved the product feed in less than a week for a Magento e-commerce store.

ABOUT THE CLIENT

Reward Catering is a leading catering equipment supplier based in Ireland. With a vast range of over 5,000 modern and high-quality products, they cater to the needs of Ireland’s hospitality industry. Their commitment to providing the latest catering equipment sets them apart from the competition. Reward Catering relies on the Magento Amasty Product Feed Management tool to efficiently manage their inventory.

CHALLENGE

The client faced a major setback when their Google Merchant Center account was suspended for two reasons. Firstly, they were found to be offering prohibited content services (this was a false positive). Secondly, they had mistakenly omitted shipping details for a particular country. Additionally, a significant 90% of their products were disapproved for various reasons, hindering their online Google Shopping visibility and sales.

SOLUTION

To address the suspension and product disapproval issues, Reward Catering sought the assistance of our dedicated team, who are certified Google Premier Partners and can benefit from 24 hours support from Google. Our team worked around the clock to resolve the suspension, ensuring the account was back in operation.

Furthermore, we implemented the Amasty Magento extension to enhance their product feed for Google Merchant Center. We meticulously mapped the correct landing pages to avoid broken links and rectified 206 disapproved products due to missing images. Additionally, we mapped the price and sales price to display “on sale” product annotations as well as fixed the Google Product Category, boosting customer engagement.

RESULTS

Thanks to our prompt actions and expertise, their Google account was out of the risk of definitive suspension in less than a week. The accuracy and up-to-date information of their product listings were restored, ensuring an optimal user experience. Most notably, the product disapproval rate was reduced to 0%, allowing Reward Catering to showcase their complete range of catering equipment effectively. This improvement in their online presence has undoubtedly contributed to increased sales and customer satisfaction.