DIGITAL MARKETING FOR LUXURY CLOTHING BRAND CASE STUDY

How we increased revenue by 20% for a fashion luxury brand with a multi-faceted marketing strategy to increase new collection visibility on Google Ads

ABOUT THE CLIENT

The client is a fashion luxury brand headquartered in Santa Monica, California. Their curated lineup of approximately 4,000 products on Shopify Plus is a testament to their commitment to ethical sourcing, sustainable practices, and affordable luxury. While their primary focus is the US market, their influence stretches to Canada, the UK, and Australia. The monthly advertising budget ranged from $40K to $350K during the holiday season.

CHALLENGE

With a focus on sustainable, affordable, and ethically-sourced clothing in the mid to high-end price range, our client intends to amplify their revenue and has established a specific Return on Ad Spend (ROAS) target. They seek consistent support for their monthly product and collection launches, underscoring their dedication to regular innovation and a constantly refreshed catalog for their discerning customers.

SOLUTION

Leveraging the wealth of creative assets provided, we formulated a multi-faceted digital marketing strategy to amplify the exposure of their new seasonal collections. Our approach encompassed Shopping and Search Ads on Google Ads and Bing Ads, but didn’t stop there. We also tapped into Display and Video advertising avenues on YouTube to ensure broad-reaching promotion visibility.

Beyond that, our dedicated efforts in product feed management and optimization enriched both the quality and quantity of product attributes. This strategic enhancement was pivotal in optimizing performance for both shopping and Dynamic Search Ads (DSA) campaigns.

RESULTS

The results were impressive! In the period October – January, YoY revenue increased by 19% with a 20% increase in sessions, while hitting the target return on ad spend (ROAS) of 6.

SERVICES

PPC MANAGEMENT: Google Shopping, Product Feed Management, Search, Microsoft Ads, YouTube Ads

Absolutely thrilled with the team’s innovative approach! Leveraging both Display and YouTube video advertising was a game-changer for our seasonal collections. Their expertise in product feed management significantly boosted our Dynamic Search Ads performance. Highly recommend!

Bruce – co-founder