Passionately curious kids with decades of combined experience

Andrea Pala

Junior PPC Analyst

Online since the age of 10, when he received his first PC with 56 Kb/s connection. When he is not surfing the web, he loves to travel around Europe with his small van “Vanni”.

After graduation in business management, he moved to the Netherlands, then Estonia, where he met the love of his life: “Ponchu” an honey, black and white Estonian hound.

Currently based in his home town Cagliari, where the shining sun and delicious food boost his vivid imagination.
He constantly attempts to connect the dots between digital, marketing, business and increase his internet speed.

Side business: Dolce Italy
Favorite beach: La Bobba (Carloforte)
Background music: Fabrizio De Andrè
Quote: Nothing is born from diamonds; flowers are born from manure.”

Dario Meneghini

Senior PPC Analyst

Venetian nomad in love with data and nature.

For a short time, he lived in London where realized his place was much further south.
So he moved to Spain for about 11 years, the last 6 in Mallorca, where his passion for PPC and the sea exploded.

For this reason, when at some point he decided to return to Italy, Sardinia seemed the best bet; after a virtual meeting with Micky, he blew away any doubt.

Side business: Online Marketing Consultant, WP Implementer
Background music: Jethro Tull, The Strokes, Kruder & Dorfmeister.
Quote: A goal without a plan is just a wish.
Favorite beach: coming soon ..

Antonio Di Maio

Junior PPC Analyst

After working as a cook, he realized that it wasn’t a good fit for him, so he quit to start Economics and Finance at the University of Palermo.

University wasn’t the right choice either; what came next was his true love: digital marketing.

Passionate about traveling, personal growth, readings, and chess!

Side business: Founder at
Favorite beach: Su Giudeu
Quote: Be the change you want to see in the world

Fabio Ghisu

Junior PPC Analyst

Former comics shop owner, he decided to change career when he discovered his superpower: absorbing the power of the Sardinian sun to transform data into PPC strategies.

Passionate about metal music, comics, books, and cats (often sidekicks during his adventures).

Kryptonite: olives (don’t say it to Francesca)
Favorite beach / lair: Plagemesu
Background music: Hurdy Gurdy things
Quote: Look, up in the sky! It’s a bird… It’s a plane… It’s ROAS!

Francesca Vacca

Senior PPC Analyst

Since she was a kid, she was studying a way to travel around the world: she understood PPC was the best choice, and from that point, the BackRub started its growth. Coincidence? We don’t think so!

She has been working from: England, Spain, Sweden, Asia, Ireland, Central America. The Atlas was her favorite book.
Fascinated about good food, she came back to Sardinia to produce her olive oil with more than 1000 trees. 

Side business: EVO Oil producer
Favorite beach: Masua
Background music: Metallica
Quote: Live and let live!

Valentinas Buzas

Paid Media Strategist

Digital addicted and out-of-the-box thinker made in Lithuania, fluent in 3 different languages.

He started working on his 1st digital project when he was just 10 years old, and he still has different profitable digital projects from those times to be proud of.

He moved to Italy when he was just 14 without knowing a single word in Italian; 2 weeks later, he was already attending high school, and obviously, his classmates were his Italian teachers… Just don’t ask him the words their classmates taught him; too many peeeps

Side business: Webmaster, Digital Consultant, Affiliate marketing
Favorite beach: Feraxi
Background music: KISS/Scorpions

Micky Mereu

Founder & Managing Director

One of the tallest digital marketers in the world (self-declared), PPC acrobat since 2009.

Loves free-diving and all types of fishing. Fishes hate him though: day in, day out he’s at risk of severe allergic reaction.

He despises wastes of time, energy, money, food, water, you name it.

Have lived and worked in Belgium, China, and the UK before repatriation to Sardinia to be closer to mum’s Panada and to found Midsummer.

Side business: Joynery
Favorite beach: Santa Margherita di Pula
Background music: Fatboy Slim
Quote: The less you talk, the more you say

Future Midsummer Dreamer

Must be:

  • obsessed with everything digital marketing and technology
  • strong analytical, love for numbers, data, trends, and the little details
  • honest, friendly, transparent, down to earth and dreamer at the same time (is this even possible?)
  • fast-thinking and self-starter, treat clients like if they were family
  • not afraid of exploring new technologies, testing and automating as much as you can
  • ambitious, never-ending learner, striving for continuous improvement and personal growth