We’re a bunch of geeky bright sparks filled with the energy and curiosity of kids

One of the tallest digital marketers in the world (self-declared), Micky has been a PPC acrobat since 2009.

He loves free-diving and all types of fishing, even though the fishes hate him. He is severely allergic!

Having lived and worked in Belgium, China, and the UK, he eventually repatriated back to Sardinia to be closer to mum's Panada and to establish Midsummer.

Side business: Joynery

Favorite beach: Santa Margherita di Pula

Background music: Fatboy Slim

Quote: "The less you talk, the more you say"

Valentinas is a made-in-Lithuania digital addict and out-of-the-box thinker, fluent in 3 different languages.

He started working on his first digital project when he was just 10 years old. He still has different profitable digital projects from those times to be proud of!

Valentinas moved to Italy when he was just 14 without knowing a single word in Italian. Two weeks later, he was already attending high school, and, obviously, his classmates were his Italian teachers… Just don't ask him the words his classmates taught him.

Side business: Webmaster, Digital Consultant, Affiliate Marketing

Favorite beach: Cala de S'Ilixi

Background music: KISS/Scorpions

Quote: "The quieter you become the more you are able to hear"

Since Francesca was a kid, she studied the best ways to travel around the world. She discovered PPC was the best choice, and from that point, the BackRub started its growth.

Francesca has been found working from England, Spain, Sweden, Asia, Ireland, and Central America. The Atlas was her favorite book.

Fascinated about good food, she returned to Sardinia to produce her own olive oil with more than 1000 trees.

Side business: EVO Oil producer

Favorite beach: Masua

Background music: Metallica

Quote: "Live and let live!"

A former comic shop owner, Fabio decided to change careers when he discovered his superpower: absorbing the power of the Sardinian sun to transform data into PPC strategies.

Fabio's interests include metal music, comics, books, and cats (often sidekicks during his adventures).

Kryptonite: olives (don't tell Francesca)

Favorite beach / lair: Plagemesu

Background music: Hurdy Gurdy things

Quote: "Look, up in the sky! It's a bird… It's a plane… It's ROAS!"

Dario is a Venetian nomad in love with data and nature.

For a short time, he lived in London, where he realized his place was much further south.

So he moved to Spain for about 11 years, where his passion for PPC and the sea exploded.

Side business: Online Marketing Consultant, WP Implementer

Background music: Jethro Tull, The Strokes, Kruder & Dorfmeister.

Favorite beach: Cala Luna

Quote: "A goal without a plan is just a wish."

Online since the age of 10, Andrea received his first PC with 56 Kb/s connection. He loves to travel around Europe with his small van, "Vanni" when he is not surfing the web.

After graduation in business management, he moved to the Netherlands, then to Estonia, where he met the love of his life: "Ponchu" a black and white Estonian hound.

Andrea is currently based in his home town Cagliari, where the shining sun and delicious food boost his vivid imagination. He constantly attempts to connect the dots between digital, marketing, business, and increasing his internet speed.

Favorite beach: La Bobba (Carloforte)

Background music: Fabrizio De Andrè

Quote: "Nothing is born from diamonds; flowers are born from manure."

Luigi is a Neapolitan in love with two things: good food (pizza, of course) and the sea.

After studying economics in high school, communication at university, and attending a radio academy, he decided to move to Edinburgh, where he became a chef.

But that path wasn't in Luigi's vision of life. So, he came back to Italy and started studying digital marketing! Currently, he's planning to move to Sardinia to be closer to the beautiful beaches.

Favorite beach: Cala Luna

Background music: The Notorious B.I.G., Queen, Bob Marley, Pino Daniele

Quote: "Sky is the limit."

A pro Stumbler since 2000, Chiara is a Nintendo-lover and a TV series addict.

Her passion for everything related to data was born in the August of 2019 when she was welcomed with open arms by cold North Europe, thanks to the Erasmus+ program.

Currently based in South Sardinia, some of her interests are photography, sustainable innovation, and keeping up to date with the breaking news.

Favorite beach: Tuerredda

Background music: Lady Gaga, Queen, System of a Down, Indie music.

Quote: "Stay hungry, stay foolish but data-driven"

Mark is Ukrainian but was adopted by the power of the Sardinian sun. This dreamer since childhood made his first steps online thanks to the first real metaverse (Habbo).

A long-time lover of logic and strategy, Mark became interested in digital marketing and data during his bachelor's degree. He is currently based in Cagliari but dreams of working while traveling the world.

Mark is passionate about aesthetic places with architectural harmony or sought-after interior design, where he can study, work, read books or hang out with friends.

Favorite beach: Punta Molentis

Background music: House and Hip-Hop.

Quote: "Hope is not a strategy."

Born in the Netherlands, raised in the typical Dutch clogs. Marouscha is a wanderer who settled for Italy shortly after living in Malaysia & South Africa.

In 2015 she first got in touch with Google Analytics for her thesis in Malaysia, after which her love for metrics, data & analysis grew exponentially.

From learning SQL to Python, to discover the depths of Data Analysis, you could say she's a bit nerdy.

During her days off, she loves to drive her motorcycle through the vast Italian mountains, read, and do sports.

Favorite beach: Mawun Beach

Background music: Gone Gone Beyond, Eefje de Visser.

Quote: "Cerca sempre di fare quello che ami. Quando proprio non puoi, cerca di amare quello che fai."

Born and raised in the (he)art of Florence, Sofia is of Apulian and Sicilian ancestry.

Any relation to Italy's most famous actress (google her name) is purely speculative, but who knows? We like to dream.

She stumbled upon digital marketing while studying psychology at university and the rest is history. Besides being a marketer, Sofia is a music geek who listens to different artists, reads about them and even worships some of them.

She loves everything vintage (fashion, beauty, films, TV commercials), so much that she often thinks she was born in the wrong era and wishes to go Back to the Future.

On top of all that, Sofia is also into animals, food as a cure, matcha green tea and drawing.

Side business: dog sitting on Rover

Background music: Pink Floyd and more

Quote: "Be yourself, everyone else is already taken"

Born and raised in Pisa, Marco has unwavering support for the Napoli football team. He's such a fan that he named his cat Kvaratskhelia after the Napoli player!

He started his career off by diving into the world of sales. Curious to find smarter ways to sell, he stumbled upon digital marketing, where he discovered his true passion.

Now, he's all about tags, zaps, bots, and anything related to automation tools and data analysis.

In his free time, Marco is a dedicated board game enthusiast – his collection has surpassed 150 titles (and is still growing).

Favorite board game: Catan

Background music: "Alexa, play Christmas songs"

Quote: "The biggest mistake would be to not make that mistake because then you'll go your whole life not knowing if something was a mistake or not." – Lily Aldrin