Passionately curious kids with decades of combined experience

Andrea Pala

Junior PPC Analyst

Online since the age of 10, Andrea received his first PC with 56 Kb/s connection. When he is not surfing the web, he loves to travel around Europe with his small van, “Vanni”.

After graduation in business management, he moved to the Netherlands, then to Estonia, where he met the love of his life: “Ponchu” a black and white Estonian hound.

Andrea is currently based in his home town Cagliari, where the shining sun and delicious food boost his vivid imagination. He constantly attempts to connect the dots between digital, marketing, business, and increasing his internet speed.

Side business: Dolce Italy
Favorite beach: La Bobba (Carloforte)
Background music: Fabrizio De Andrè
Quote: Nothing is born from diamonds; flowers are born from manure.”

Dario Meneghini

Senior PPC Analyst

Dario is a Venetian nomad in love with data and nature.

For a short time, he lived in London, where he realized his place was much further south.

So he moved to Spain for about 11 years, where his passion for PPC and the sea exploded.

For this reason, returning to Italy, Sardinia seemed the best bet for Dario. After a virtual meeting with Micky, all doubt was blown away.

Side business: Online Marketing Consultant, WP Implementer
Background music: Jethro Tull, The Strokes, Kruder & Dorfmeister.
Quote: A goal without a plan is just a wish.
Favorite beach: Coming soon…

Antonio Di Maio

Junior PPC Analyst

After working as a cook, Antonio realized that it wasn’t a good fit for him. So, he quit and began studying Economics and Finance at the University of Palermo.

University wasn’t the right choice either. What came next was his true love: digital marketing.

Some of Antonio’s passions include traveling, personal growth, readings, and chess!

Side business: Founder at
Favorite beach: Su Giudeu
Quote: Be the change you want to see in the world

Fabio Ghisu

Junior PPC Analyst

A former comic shop owner, Fabio decided to change careers when he discovered his superpower: absorbing the power of the Sardinian sun to transform data into PPC strategies.

Fabio’s interests include metal music, comics, books, and cats (often sidekicks during his adventures).

Kryptonite: olives (don’t tell Francesca)
Favorite beach / lair: Plagemesu
Background music: Hurdy Gurdy things
Quote: Look, up in the sky! It’s a bird… It’s a plane… It’s ROAS!

Francesca Vacca

Senior PPC Analyst

Since Francesca was a kid, she studied the best ways to travel around the world. She discovered PPC was the best choice, and from that point, the BackRub started its growth. Coincidence? We don’t think so!

Francesca has been found working from England, Spain, Sweden, Asia, Ireland, and Central America. The Atlas was her favorite book.
Fascinated about good food, she returned to Sardinia to produce her own olive oil with more than 1000 trees. 

Side business: EVO Oil producer
Favorite beach: Masua
Background music: Metallica
Quote: Live and let live!

Valentinas Buzas

Paid Media Strategist

Valentinas is a made-in-Lithuania digital addict and out-of-the-box thinker, fluent in 3 different languages.

He started working on his first digital project when he was just 10 years old. He still has different profitable digital projects from those times to be proud of!

Valentinas moved to Italy when he was just 14 without knowing a single word in Italian.

Two weeks later, he was already attending high school, and, obviously, his classmates were his Italian teachers… Just don’t ask him the words his classmates taught him.

Side business: Webmaster, Digital Consultant, Affiliate Marketing
Favorite beach: Feraxi
Background music: KISS/Scorpions

Micky Mereu

Founder & Managing Director

One of the tallest digital marketers in the world (self-declared), Micky has been a PPC acrobat since 2009.

He loves free-diving and all types of fishing, even though the fishes hate him. He is severely allergic!
Micky despises wastes of time, energy, money, food, water, you name it.

Having lived and worked in Belgium, China, and the UK, he eventually repatriated back to Sardinia to be closer to mum’s Panada and to establish Midsummer.

Side business: Joynery
Favorite beach: Santa Margherita di Pula
Background music: Fatboy Slim
Quote: The less you talk, the more you say

Future Midsummer Dreamer

Must be:

  • Obsessed with everything digital marketing and technology
  • Analytically strong and a lover of numbers, data, trends, and the little details
  • Honest, friendly, transparent, and down-to-earth dreamer (is this even possible?)
  • Fast-thinking and a self-starter, treating clients as if they were family
  • Eager to explore new technologies, testing and automating as much as you can
  • Ambitious, never-ending learner, striving for continuous improvement and personal growth