DESIGNER JEWELRY ECOMMERCE CASE STUDY

How we managed to go from $0 to $60K/month in sales in just 9 months with continuous account expansion.

ABOUT THE CLIENT

The client is a US Shopify eCommerce specializing in luxury designer jewelry. Inspired by vintage classics, their products are crafted by hand with a modern touch for ladies of all ages.

CHALLENGE

The client wanted to maximize brand awareness activities and push conversions with a specific return on ad spend (ROAS) goal. The brand and Google Ads account were starting from scratch. Therefore, there was no historical data available.

SOLUTION

We started collecting performance data, using our proven methodology to create brand and shopping campaigns from scratch. These activities and the product feed optimization let us maximize the brand’s exposure and sales.
When the volume of data was sufficient, we focused on the performance analysis. As a result, we could make informed decisions and correctly support the account expansion.
To expand the account, we supported the launch of new products, collections and marketing promotions, maximizing the results of the client’s cross-channel strategies.

RESULTS

We achieved $60K/month in revenue, hitting the client’s ROAS goal of $6.5, +1.9K orders, and 45 new monthly customers. General performance exceeded the client’s expectations despite the account being created from scratch.

SERVICES

PPC MANAGEMENT: Google Shopping, Product Feed Management, Search, Display, Microsoft Ads

I know that you guys are already looking at the testimonials, but I wanted to share my thoughts. We came to Midsummer Agency with a new jewelry brand and they did an excellent job of telling our story.

Patrick – Owner