How we optimized product feed and created a dynamic Search campaign using Feed-Driven Text Ads to maximize traffic and increase conversions.
AnalyticsPPC
Fitprime, an Italian-based startup that runs an online gym membership marketplace for sports centers, offers a complex product catalog of 2,000+ products in over 100 locations.
The client was starting out with a new Google Ads account, so there was little historical data to refer to when setting up campaigns. As a gym membership marketplace, this client wasn’t selling physical items. This means selling on Google Shopping wasn’t possible since the platform doesn’t allow businesses to advertise services. The main objective was to create a scalable and granular account structure.
To maximize scalability and efficiency, we leveraged feed-driven automation to dynamically generate Search campaigns while ensuring robust tracking across all touchpoints.
1. Feed-Driven Campaign Automation
We implemented DataFeedWatch’s Feed-Driven Text Ads solution to turn the client’s product catalog into a scalable campaign framework:
Feed Optimization: Refined and structured the product feed to include optimized titles, descriptions, and custom labels aligned with campaign objectives.
Automated Keyword Generation: Used feed data to automatically create thousands of long-tail keywords, ensuring high relevance between user queries and ad content.
Dynamic Ad Creation: Generated dynamic Google Search ads populated directly from product attributes, enabling rapid deployment and precise control over ad copy variations.
Granular Campaign Segmentation: Built a hyper-granular campaign structure to improve budget allocation, Quality Score, and overall return on ad spend (ROAS).
2. Tracking & Data Collection Framework
To ensure accurate performance measurement and attribution, we established a custom tracking setup across all digital assets:
Google Tag Manager Implementation: Configured GTM to track user behavior and conversion events on both the main website and Unbounce landing pages.
Google Analytics Integration: Deployed custom event and goal tracking within Google Analytics to unify data collection across platforms and campaigns.
This feed-driven approach streamlined campaign management, and also enhanced targeting precision, while the tailored tracking infrastructure provided reliable, end-to-end performance visibility.
With the new structure, the campaigns grew by 25% in traffic with 32% higher session duration. Single Product Ad Group structured campaigns allowed for location and product-level reporting. We were able to maximize traffic to the client’s site and increase conversions for the top-performing products and locations. We also scaled our client’s online campaigns while using all products and locations during the busy season.
PPC MANAGEMENT: Search, Display, Retargeting.
WEB ANALYTICS: Google Analytics account and view setup, GTM implementation, Google Data Studio dashboard.
Ecommerce plus physical stores? B2B and B2C under one roof? One market or eleven? The businesses other agencies find too complex are the ones we make shine.
