FEED-DRIVEN CAMPAIGN CASE STUDY
How we optimized product feed and created a dynamic Search campaign using Feed-Driven Text Ads to maximize traffic and increase conversions.
ABOUT THE CLIENT
Fitprime, an Italian-based startup that runs an online gym membership marketplace for sports centers, offers a complex product catalog of 2,000+ products in over 100 locations.
The client was starting out with a new Google Ads account, so there was little historical data to refer to when setting up campaigns. As a gym membership marketplace, this client wasn’t selling physical items. This means selling on Google Shopping wasn’t possible since the platform doesn’t allow businesses to advertise services. The main objective was to create a scalable and granular account structure.
We used the DataFeedWatch Feed-Driven Text Ads solution to optimize the client’s feeds and create hyper-granular Search campaigns. Feed-Driven Text Ads allowed us to automatically create thousands of keywords and dynamic Google Search ads based on the client’s product feed. We also supported the team via custom Google Tag Manager and Google Analytics implementation both on the website and Unbounce landing pages, to ensure proper conversion tracking and data collection.
With the new structure, the campaigns grew by 25% in traffic with 32% higher session duration. Single Product Ad Group structured campaigns allowed for location and product-level reporting. We were able to maximize traffic to the client’s site and increase conversions for the top-performing products and locations. We also scaled our client’s online campaigns while using all products and locations during the busy season.
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