BLACK FRIDAY CASE STUDY
How we faced the Black Friday madness for a saltwater aquarium eCommerce
ABOUT THE CLIENT
The client is one of the top US eCommerce companies in the marine aquarium industry, with a complex catalog of over 100 brands, 4.000 SKUs, and more than 14 product categories.
Maximize sales through PPC advertising campaigns during Black Friday: an 11-day marathon with massive price reductions, special offers, freebies, and doorbuster promotions.
After analyzing the previous year’s performance to predict the peak of sales, we implemented a multi-channel strategy on Google and Microsoft Ads that included tens of thousands of ads published at specific times and days. We designed an automated system to manage and switch promotions on and off.
Revenue on Black Friday increased by 102% YoY, and ROAS improved by 50%. The brand’s search volumes also increased, surpassing for the first time their main competitor.
PPC MANAGEMENT: Search, Shopping, Display, YouTube, Retargeting, Microsoft Ads, Product Feed Management
We are quite happy with Midsummer Team’s work on launching and maximizing results during Black Friday. I was impressed by their work ethic, energy, and strategic thinking, all with a smile. We have had stable growth since our collaboration started. Great job.
Ryan – Owner
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