BLACK FRIDAY CASE STUDY

How we faced and thrived – with no victims – the Black Friday madness for a saltwater aquarium eCommerce

ABOUT THE CLIENT

The client is one of the top e-commerce in the US in the marine aquarium industry, with a complex catalog of over 100 brands, 4.000 SKUs, and more than 14 product categories.

CHALLENGE

Maximize sales through PPC advertising campaigns during the Black Friday: an 11 days marathon with massive price reductions, special offers, freebies, and doorbuster promotions.

SOLUTION

After analyzing the previous year’s performance to predict the peak of sales, we implemented a multi-channel strategy on Google and Microsoft Ads that included tens of thousands of ads published at specific times and days. We designed an automated system to manage and switch on / off the promotions.

RESULTS

Revenue on Black Friday day increased by 102% YoY, and ROAS improved by 50%. The brand’s search volumes also increased, surpassing for the first time those of their main competitor.

SERVICES

PPC MANAGEMENT: Search, Shopping, Display, YouTube, Retargeting, Microsoft Ads

We are quite happy with Midsummer Team’s work on launching and maximizing results during Black Friday. I was impressed by its work ethic, energy, and strategic thinking, all with a smile. We had stable growth since our collaboration started. Great job.

Ryan – Owner