+247%
ROAS Improved for Fashion Eyewear Brand – Online Advertising Case Study
How we increased ROAS by 247% in just 6 months through an in-depth Google Ads audit and strategic account restructure.
Read the storyROAS Doubled through Paid Media Strategy – Designer Clothing eCommerce Case Study
How we increased revenue from $0 to $35K+/month in 12 months for a designer eCommerce brand.
PPC
About the client
The client is a US brand operating with Shopify Plus in the premium denim industry. They focus on the concept and production of high-quality, made-to-measure jeans through an eco-friendly and sustainable workflow.
The challenge
The client needed to begin advertising through a brand new account. For this reason, there was no previous data available. The main goal was to hit a specific return on ad spend (ROAS) while maximizing exposure. Since the name of the client’s brand was similar to other brand names in different business fields, achieving the main goal was difficult.
Our solution
Our initial focus was on data collection and validation, following our proven methodology to ensure clean, reliable insights. This foundation enabled us to accurately identify and segment the right audiences for targeted campaigns across different channels.
As performance data accumulated, we expanded the account structure with new campaign types to strengthen coverage and conversion potential:
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Shopping Campaigns: Introduced product-based campaigns supported by feed optimization to improve visibility and relevance.
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Remarketing & Display: Activated remarketing and display campaigns to increase reach, reinforce brand awareness, and re-engage high-intent users.
This multi-layered approach supported the client’s brand awareness efforts across the full funnel, while simultaneously driving revenue at the target ROAS level.
Finally, the recurring launch of new collections and promotions allowed for ongoing account refreshes – continually attracting new customers while maintaining long-term engagement with existing ones.
The results
After 12 months of management, revenue went from $0 to $35K+ per month, doubling the client’s ROAS goal of $1.5 to $3. In particular, this was done while supporting the activities of brand awareness run by the client through other channels.
2x
Target ROAS
$35K
Revenue
100%
Goal Achived
Services
PPC MANAGEMENT: Google Shopping, Product Feed Management, Search, Display, Microsoft Ads
I had an exciting opportunity to work with the Midsummer Agency and they were absolutely amazing. We needed a PPC advertising agency as part of our fashion eCommerce brand launch and they did an incredible job. I was thrilled with their quality and attentiveness, and would definitely recommend them to anyone looking for an online marketing agency.
More dazzling results
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