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Retail Case Studies:Bright Performance Marketing in Action ✨

How retail brands compete for attention and win it — omnichannel campaigns that turn browsers into loyal, repeat customers.

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Winning when every price is the sameOur client sells hobby-grade radio-controlled cars, boats and planes across the US, in a market where the leading brands set a minimum advertised price and every competitor shows the same number. Midsummer Agency runs Pay Per Click and Paid Social on the account, and the ads sell everything a shopper gets here besides the price.RetailUSConversion Rate Increased for Phone Accessories Ecommerce – Shopify CRO Case StudyHow we increased conversion rates by 20% and boosted AOV for a global phone accessories brand.RetailEuropeConversion Rate Improved for License Plate Store – Custom Website CRO Case StudyHow we helped a UK-based private number plate provider increase conversion rates by 38% through strategic UX and CRO improvementsRetailUKEmail Subscribers Grown for Kickstarter Product Launch – Email Marketing Case StudyHow we built and nurtured an email list from scratch to support the Kickstarter launch of Joynery 24, achieving impressive engagement ratesRetailInternationalThe orders that rang in instead of clickingOne of the biggest decking and railing retailers in the US sells thousands of products online, and more than 40% of its sales close over the phone. Midsummer Agency ran its Google Ads and Microsoft Ads, and made the calls count as brightly as the clicks.RetailUSGoogle Merchant Center Suspension Issue Fixing – Case StudyHow we resolved a Merchant Center suspension and restored 100% of their products in under a week.Food & BeverageIrelandLetting premium pet gear shine on Google ShoppingA young pet accessories brand was selling in the US, the UK, Canada and Australia, up against cheaper products that look much the same. Midsummer Agency put its tracking on solid ground in 2021 and let Google Shopping show off the quality.Other IndustriesInternationalOutshining a bigger rival on Black FridayOne of the largest US saltwater aquarium stores sells 4,000+ products, with a sale nearly every week. Midsummer Agency ran its Google Ads and Microsoft Ads, and turned an 11-day Black Friday into a November 50% over forecast.Other IndustriesUS

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Ecommerce plus physical stores? B2B and B2C under one roof? One market or eleven? The businesses other agencies find too complex are the ones we make shine.

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