EDUCATION & RECRUITING CASE STUDY

How we leveraged the Google Search Partner and Display Network to increase lead volumes and cut CPA

ABOUT THE CLIENT

Linguedo is a German startup that solves inequalities in the European job market through language and education.

CHALLENGE

The main goal was to attract Italian and Spanish nurses willing to relocate and work in renowned German hospitals. The client struggled to bring conversions at target CPA due to the very high competition and an overall low conversion rate.

SOLUTION

Using our proven methodology, we first worked at the account structure, which showed many inefficient areas. Then, we leveraged the search partner network with a unique approach (we wrote more about it here). Finally, with Display Advertising targeting specific job listing websites and pre-qualifying display ads, we reached an even better performance than search in terms of CPA.

RESULTS

We came very close to the same number of conversions as per Google Search on the Search Partner network, with 68% lower CPA. Overall, we managed to increase lead volumes by 30% with 36% lower CPA.

SERVICES

PPC MANAGEMENT: Search, Display, Retargeting

Midsummer Agency lowered the cost per action and increased the Wordstream score. Meeting the business’s goals, their workflow was very effective and they notified us when tasks didn’t fall into their immediate responsibility.