EDUCATION & RECRUITING CASE STUDY
How we leveraged the Google Search Partner and Display Network to increase lead volumes and cut CPA
ABOUT THE CLIENT
Linguedo is a German startup that solves inequalities in the European job market through language and education.
The main goal was to attract Italian and Spanish nurses willing to relocate and work in renowned German hospitals. The client was struggling in bringing conversions at target CPA, due to the very high competition and to an overall low conversion rate.
First, we worked at the account structure, which was showing many inefficient areas, using our proven methodology. Then, we leveraged the search partner network with a pretty unique approach (we wrote more about it here). Finally, with Display Advertising targeting specific job listing websites and pre-qualifying display ads, we reached an even better performance than search in terms of CPA.
On the Search partners network, we almost got the same amount of conversions as per Google Search, with 68% lower CPA. Overall, we managed to increase lead volumes by 30% with 36% lower CPA.
PPC MANAGEMENT: Search, Display, Retargeting
Midsummer Agency lowered the cost per action and increased the Wordstream score. Meeting the business’s goals, their workflow was very effective and they notified us when tasks didn’t fall into their immediate responsibility.
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