TRAVEL ECOMMERCE CASE STUDY

How we increased revenue by 455% in just 5 months.

ABOUT THE CLIENT

ParkingMyCar is an Italian startup with the mission of making the parking experience easy, safe, and convenient for everyone. From their travel e-commerce, you can book online on 220+ different parking within 23 airports and 16 ports.

CHALLENGE

The main goal for ParkingMyCar was to scale performance and volumes while maintaining a profitable Return On Ad Spend (ROAS) on the Google Ads channel targeting the Italian market. The secondary objective was to build the infrastructure and be ready for the peak season in summer.

SOLUTION

Via ongoing consulting with their marketing team, we helped restructure the account and implement several optimization strategies:

Launch of dynamic search ads: to expand traffic to all available products and destinations in a scalable and automated way.
Review of existing campaigns: to improve broad and exact match type themed keywords performance and remove redundant or inefficient ones.
Budget and bid enhancement: to leverage machine learning bidding strategies towards a return on ad spend goal.
Account growth: to expand with the addition of new campaigns, Google search partners, and Microsoft ads account setup and launch.

RESULTS

In just five months from December to April, we scaled account revenue and spending by 455% while keeping the target ROAS. Even when our work was over, the account continued to grow and hit a 2000% year-over-year increase in revenue in June.

SERVICES

PPC MANAGEMENT: Consulting, Search, Microsoft Ads

Midsummer’s team has done an amazing job with our campaigns and helped ramp up our lead generation exponentially. Attention to detail and continual optimization has yielded impressive results. They become a key trusted adviser and always provide unique insights.