SLOW FASHION ECOMMERCE CASE STUDY
How we increased transactions conversion rate in 2 months with Conversion Rate Optimization strategies
ABOUT THE CLIENT
The client is a slow fashion Shopify eCommerce brand operating in the USA which sells exclusive items produced in limited quantities to put a stop to repetitive mass production.
The client struggled to understand why their products weren’t selling, even though they were running digital marketing efforts and advertising campaigns on Google Ads and Facebook Ads that were getting users to view their website and products. Despite this, the users weren’t adding the products to their carts.
After setting up the first campaigns on Google Ads, the results were not as expected. Using Google Analytics, we discovered that there were a good number of visitors, product viewers, and some add-to-carts, but no purchases. To better understand the issues preventing conversions, we developed a CRO strategy and used Hotjar to analyze user behavior on the website. This allowed us to identify friction points on the website, such as users trying to zoom in on the products but being unable to do so. We scheduled a meeting with the client and presented the insights we gathered and the actions that needed to be taken to improve the website and increase conversions.
After making some initial improvements to the website, we saw a huge increase in conversion rate of 3,600% month over month, a 400% increase in transactions, and a significant increase in revenue of 1,700%. These changes had a positive impact on Conversions, Revenue, and ROAS, with ROAS going up by a staggering 17,353%.
PPC MANAGEMENT: Google Shopping, Search, Performance Max, Facebook Ads, Instagram Ads
CONVERSION RATE OPTIMIZATION: Heatmaps Analysis, Session Recording Analysis, Surveys
I am extremely happy with the CRO and Google Ads services provided by Midsummer Agency. Since implementing their strategies, my website’s conversion rate has significantly increased, and we have seen a noticeable increase in transactions. The team at Midsummer Agency was professional, knowledgeable, and efficient throughout the entire process. They took the time to understand my business and its goals thoroughly and then developed a tailored plan to drive results. I highly recommend Midsummer Agency to anyone looking to improve their website’s performance. They truly know how to deliver results, and I am confident they can do the same for any business.
Angela – Founder
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