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Revenue Tripled with Multi-Market Paid Media Strategy – Paid Media Case Study
How we planned, executed, and optimized paid media campaigns on Facebook, Instagram and Google Ads to triple revenue across key markets
Read the storyRevenue Grown through Google Ads – Lifestyle Fashion eCommerce Case Study
How we prevented advertising budget waste during a promo for a lifestyle eCommerce brand.
PPC
About the client
The client is e-commerce based in the US, with jewelry and silk slip dresses being signature pieces for this brand. With a global presence and a reputation for bold, stylish fashion, the brand is also known for its commitment to important causes.
The challenge
The challenge here was that the client was involved in a promo for a non-profit foundation about a well-known sports celebrity that, at the time, had recently passed away. Considering that the brand wouldn’t have made any money from this activity, but the search volume was extremely high, the waste of advertising budget was around the corner.
Our solution
To address this challenge, we implemented a targeted advertising strategy designed to protect the client’s paid campaigns during the foundation’s limited-time collection promotion.
1. Keyword Exclusion Strategy
We developed a precise negative keyword procedure to immediately identify and exclude all search terms related to the special collection created for the foundation.
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Keyword Filtering: Prevented ads from appearing for these searches, even when search volumes were high.
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Cost Control: Ensured that advertising budgets were not spent on traffic intended for the foundation’s promotional campaign.
2. Campaign Alignment & Monitoring
This approach allowed the client to support the foundation’s initiative without compromising paid campaign efficiency or incurring unnecessary costs.
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Ongoing Monitoring: Continuously tracked account performance and made adjustments to maintain stability and effectiveness.
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Proven Methodology: Applied our established optimization framework to ensure campaigns remained aligned with broader marketing goals.
This focused strategy successfully balanced brand visibility and social responsibility – maintaining advertising efficiency while fully supporting the non-profit collaboration.
The results
Despite not bidding on the highly sought-after keywords, we achieved impressive performance results for the client account while being mindful of their advertising budget, saving an estimated $4.2K. In particular, we saw a 107% increase in traffic, a 70% increase in transactions, and a 61% increase in revenue. By being strategic and targeted in the advertising efforts, we reached excellent results while maximizing the return on the advertising investment.
+61%
Revenue
+107%
Traffic
$4.2K
Budget Saved
Services
PPC MANAGEMENT: Google Shopping, Product Feed Management, Search, Microsoft Ads, Performance Max
From the beginning, the Midsummer team was professional, responsive, and dedicated to helping me achieve my marketing goals. They took the time to thoroughly understand my business and developed a customized strategy that was tailored to my specific goals. One of the things that really stood out to me about Midsummer was their transparency and communication. They provided regular reports and updates on the progress of the campaigns, and they were always available to answer any questions or concerns I had. They truly go above and beyond to deliver exceptional results for their clients. Jodie S. – Owner
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