Frequently Asked Questions
Let our FAQ section illuminate the path to conversion rate optimization

What is Paid Social Ads consulting/management?
Paid Social Ads consulting or management involves planning, executing, optimizing, and analyzing advertising campaigns on social media platforms like Meta (Facebook & Instagram), TikTok, LinkedIn, Pinterest, and others. It includes creative strategy, audience targeting, A/B testing, and performance reporting – all aimed at driving measurable business results.
What Paid Social channels do you help with?
We manage campaigns across all major paid social platforms, including Meta (Facebook & Instagram), LinkedIn, TikTok, Pinterest, and Reddit Ads. We help you choose the right mix based on your business goals and audience.
How do you measure the success of a Paid Social Ads campaign?
Success depends on your specific goals. Common metrics we track include ROAS (Return on Ad Spend), CPA (Cost per Acquisition), CTR (Click-Through Rate), CPM (Cost per 1000 Impressions), and engagement. We also connect ad performance to on-site behavior and conversions when analytics setup allows.
Who owns the data and creative?
You do. We believe in full transparency – your data, your assets. We’ll ensure everything is stored in your ad accounts and shared folders so you have control at all times.
Will you create new ad accounts?
If needed, yes. We can either optimize your existing ad accounts or help you set up new ones following best practices to ensure clean structure, ownership, and tracking from day one.
Do you charge a flat fee or percentage of ad spend?
We offer both options, depending on the scope, size, and complexity of your campaigns. In most cases, a flat monthly fee ensures transparency and alignment with your business goals.
Will I have to sign a long-term contract?
Not at all. While we usually recommend a six-month collaboration to give campaigns the time they need to perform and align with your broader goals, we don’t believe in locking clients into rigid, long-term contracts. Our agreements are flexible and tailored to your specific needs. Whether you’re looking for a one-off audit, short-term support, or ongoing management, we offer different collaboration models. Many of our clients stay with us long-term – not because they have to, but because the results speak for themselves.
How quickly can we start?
How about right now? Only if you are ready to put your sunglasses on.
How about your pricing?
The cost of Paid Social services varies depending on your specific goals, channels, and overall strategy. At Midsummer Agency, we prioritise transparency and impact – which is why we offer customised packages built around what you actually need. Tell us about your objectives, and we’ll prepare a clear, commitment-free proposal that aligns with your budget and focuses on delivering measurable outcomes.
Why do people work with you?
Clients choose us because we combine creative and data-driven thinking, have deep platform expertise, and act as strategic partners – not just media buyers. We’re known for being transparent, proactive, and focused on outcomes.
How can I trust you?
We believe in transparent communication, clear reporting, and proven results. We’re happy to provide case studies, references, and even walk you through past campaign dashboards so you can see our approach in action.
How expert are you?
Our team has years of experience running paid social campaigns for ecommerce brands. We stay on top of platform changes, test constantly, and bring senior-level expertise to every account.
How many people will be working on my account? Who will be the point of contact?
You’ll have a dedicated paid social ads strategist who leads your account, supported by our internal team for creative, analytics, and testing. You’ll always have one main point of contact – no bouncing around.
How do you handle the language aspect of international campaigns?
We adapt to what works best for your brand – whether that means creating content in-house, collaborating with trusted external partners, or working directly with your native-speaking team. Need native-level German or another language? No problem! We work with a network of experienced native speakers and local professionals. In performance marketing, it’s the results that matter most – and that’s where we focus.
We already have a marketing team, how would you work with them?
We love collaborating. Whether it’s your internal team or other external partners (like content or email agencies), we integrate smoothly, share insights, and work toward shared goals. Think of us as an extension of your team.
Do you work with artificial intelligence?
If we identify AI as a valuable tool to help you reach your marketing objectives, we’ll include it in our proposal – straightforward and focused on results. But – we always combine it with the power of the human brain.
Are there any people or organisations that you don’t work with?
Yes. We don’t work with industries or organizations that go against our values – such as those promoting disinformation, harm, or unethical practices. Think about the porn or arm industry. We’re selective because we care about long-term relationships and impact.