The Midsummer Agency Blog

Scaling ad spend without wrecking ROAS isn’t about bigger budgets, it’s about fixing the tracking, creative, and inventory gaps that surface only once you push volume. Here’s the framework we use with our own clients.

Imagine this: You’ve just launched your new product range. The photography is stunning, the Shopify store is fast, and you’re ready to scale. You turn on your Google Ads, and… nothing. A big red banner in Google Merchant Center says "Account Suspended". For an...

If you run an eCommerce store and your products are not yet showing up on Google Shopping, this guide is for you. In this step-by-step walkthrough of the Google Merchant Center setup process, I'll cover account creation, website verification, product feed...

When it comes to running successful Google Ads campaigns, A/B testing is one of the most powerful tools you can use to refine your strategy, increase conversions, and get the most out of your ad spend.  Whether you're a seasoned marketer or just getting started, A/B...

One of the most exciting new features in Google Ads is Google AI Max for search campaigns.  With AI Max, advertisers now have a powerful tool that leverages artificial intelligence to optimize search campaigns.  This new AI feature, launched in beta by Google, aims to...

The holiday shopping season is one of the most important periods of the year for eCommerce brands.  Black Friday and Cyber Monday can bring in a lot of money for businesses. Companies that plan well can boost sales and connect better with customers. In this article,...

In the world of digital marketing, understanding who your ideal customers are is the key to creating successful digital marketing campaigns that resonate with your audience.  Without a clear picture of who you're trying to reach, your marketing efforts can become...

When it comes to running digital marketing campaigns for e-commerce, one of the most effective tools at your disposal is Google Ads. And within Google Ads, the Performance Max campaign is quickly becoming a game-changer for online retailers.  But what exactly is a...

Unleash the power of YouTube for B2B! Learn how to use Google YouTube Ads to generate leads, drive conversions, and reach decision-makers.

If you're running Google Ads and not using ad extensions...we need to talk. You're basically leaving money on the table.  Think of extensions like the toppings on a pizza (so Italian, right?), you can totally eat it plain, but once you throw on some pepperoni,...

Running a Google Ads account without a regular PPC audit is like driving without a dashboard!  You have no idea what’s going on under the hood, and you could be missing important indicators about an account’s performance.  A PPC audit allows you to see what’s working...