PPC Advertising
How to Use Google YouTube Ads for B2B Lead Generation
Unleash the power of YouTube for B2B! Learn how to use Google YouTube Ads to generate leads, drive conversions, and reach decision-makers.
Read MoreThe Midsummer Agency Blog
Insights to Make Your eCommerce Shine
Browse by Category
PPC Advertising
What Are Google Ads Extensions & Examples
Learn what Google Ads Extensions are with examples. Boost CVR and ad performance by using the right Google Ad Extensions for your campaigns.
Read More
SEO
The Top 7 eCommerce SEO Mistakes (And How to Actually Fix Them)
Still making these common eCommerce SEO mistakes? Discover the top 7 issues and how to fix them to improve your organic rankings and sales.
Read More
PPC Advertising
How to Perform a PPC Audit: A Step-by-Step Guide to Optimize Your Campaigns
Learn how to perform a PPC audit, identify wasted spend, and improve performance with this step-by-step PPC account audit guide.
Read More
AI & Automation
5+1 Marketing Automation Ideas with Make/Zapier
Discover 6 marketing automation ideas using Make and Zapier: boost lead gen, streamline workflows, and scale faster with less manual work.
Read More
SEO
How to Improve Your Web Page Visibility for Better Search Rankings
Learn proven techniques to improve your web page visibility and boost your search engine rankings with effective SEO strategies.
Read More
PPC Advertising
Digital Marketing KPIs: Essential Metrics to Track in 2025
Explore the most important digital marketing KPIs to measure campaign performance, improve ROI, and drive business growth.
Read More
Conversion Optimization
11 Ecommerce Category Page Best Practices: How to Make Your Category Pages Shine
Discover 11 proven ecommerce category page best practices to boost UX, drive conversions, and make your product listings truly shine.
Read More
Paid Social
Meta Ads Policy: What You Need to Know About Ad Restrictions in 2025
Stay compliant with Meta ads policies by learning about the restrictions, rules, and guidelines for running successful ads on Facebook and Instagram.
Read More
PPC Advertising
Key Performance Indicators for Video Marketing Success
Learn the essential KPIs for video marketing campaigns and how to track video performance to maximize ROI and audience engagement.
Read More
Conversion Optimization
Product Page Optimization: 14 Practical Tips to Turn Visitors Into Buyers
Unlock the secrets of product page optimization and effective product page design strategies to boost conversions and drive sales.
Read More
PPC Advertising
PPC Management for Small Business: How to Get the Best Results on a Budget
PPC management for small business doesn’t have to break the bank. This guide shows you how to run high-performing PPC campaigns on a budget, driving targeted traffic, generating quality leads, and maximizing ROI. Perfect for small business owners looking to grow fast without wasting ad spend.
Read More