Case Study

Fashion eCommerce Paid Media Case Study

How we planned, executed, and optimized paid media campaigns on Facebook, Instagram and Google Ads to triple revenue across key markets

About The Client

SEASE is an Italian luxury men’s outdoor fashion brand. They offer a contemporary wardrobe tailored to passion-driven lifestyles. Their collections change multiple times a year, catering to mountain, sea, and urban environments. Additionally, their online presence is showcased through a distinct, custom-built website.

CHALLENGE

The brand had seen success with our Conversion Rate Optimization strategies (see here) but wanted to enhance further its visibility and revenue in the USA, the UK, Italy, and Germany. They needed to not only navigate the competitive digital landscape of these regions but also ensure a solid return on their advertising investments and boost brand recognition. Alongside these goals, we assisted SEASE during the launch of their new collections, provided insights, and delivered in-depth analysis.

SOLUTION

We started by crafting a Paid Media Plan, detailing our expected investments and returns. This plan served as our roadmap, guiding us to not only meet but also exceed our targets.

Building upon this plan, we developed a custom product feed tailored to multiple channels and in several languages. This feed was designed to meet a range of technical needs, from image optimization to product information accuracy, while also being sensitive to the cultural nuances of each target country. Subsequently, we rolled out campaigns for Facebook, Instagram, and Google Ads, specifically tailored for audiences in the United States, United Kingdom, Italy, Switzerland, and Germany.

Our expertise was able to support the creative team as well. We analyzed the performance of all previously run creatives, allowing us to identify patterns and trends. Drawing from this analysis, we provided actionable recommendations on the ideal next steps, ensuring that the content was both engaging and optimized for results.

RESULTS

The standout achievement of our strategic approach was the tripling of revenue for the Fall-Winter collection compared to the previous year. Our campaigns not only boosted sales but also elevated brand awareness in the USA, the UK, Italy, and Germany. Collaboration with the creative team, backed by data-driven insights, played a pivotal role in enhancing the effectiveness of advertising efforts.

SERVICES

PPC MANAGEMENT: Paid Social, Google Shopping, Product Feed Management, Search, Display, Retargeting, Paid Media Planning, Creatives Consulting

With Midsummer Agency’s help, we hit the highest e-commerce revenue in the last quarter. The team was a pleasure to work with. Their communicative and strategic nature allowed us to integrate seamlessly within our in-house team. Their experience in the fashion industry was outstanding.

Lorenzo S. – eCommerce Manager

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