HAIRCARE ECOMMERCE CASE STUDY
How we leveraged Google Shopping structure to double the impression share of a haircare eCommerce.
ABOUT THE CLIENT
The client is a US-based haircare eCommerce brand using Shopify. Their core product is a patented technology specifically created to restore damaged hair.
The client wanted to maximize their impression share on Google Shopping results to consolidate brand awareness while improving conversions and revenue simultaneously.
We replaced the standard shopping campaign with a more advanced structure made of different shopping campaigns based on users’ queries. This adjustment allowed us to maximize results and segment traffic according to each step of the customer journey. Then we optimized product titles to match high-performing search queries and adjusted the bids and budgets to guarantee the highest ROAS possible.
Compared to the previous period, Search impression share grew by 115%, while impressions increased by 153%. Clicks and conversions were, respectively, 12% and 7% higher while hitting the target ROAS.
PPC MANAGEMENT: Google Shopping, Product Feed Management, Search, Display, Discovery, Retargeting
The Midsummer Agency team always amazed me with its business insight and unique approaches to solving problems. They showed a high level of proactivity, creativity, technical skills, and were valuable contributors to our project.
Josh – CEO
100% increase in conversion rate for a lifestyle fashion eCommerce.
230% increase in revenue for a fashion eCommerce.