Frequently Asked Questions
Let our FAQ section illuminate the path to conversion rate optimization

How long does it take to see results with Google Ads?
Results can vary depending on your product category, budget, and account structure. Typically, initial performance improvements are visible within 4/6 weeks, but optimal scaling usually requires at least 2/3 months of continuous optimization, testing, and feed adjustments.
Which type of Google Ads campaigns work best for eCommerce stores?
For most eCommerce businesses, Shopping ads and Performance Max campaigns drive the highest ROI because they combine product visibility with AI-powered optimization. Search campaigns are ideal for high-intent keywords and niche products, while Display campaigns can support brand awareness and retargeting.
Do you manage campaigns for Shopify or other eCommerce platforms?
Yes! We manage Google Ads for Shopify, Magento, WooCommerce, and custom eCommerce stores. Our team ensures proper integration with your platform for accurate conversion tracking and feed optimization.
Can you handle international campaigns?
Absolutely. We have experience scaling eCommerce brands across multiple countries, localizing campaigns to different languages, currencies, and audiences while optimizing for international ROAS and compliance with Google Ads policies.
What budget is recommended for Google Ads in eCommerce?
Budgets vary depending on product category, competition, and growth goals. We focus on creating campaigns that deliver strong ROI regardless of initial spend, scaling gradually as campaigns prove profitable.
Why should I hire a specialized Google Ads agency instead of managing ads in-house?
Managing Google Ads for eCommerce is complex and requires constant optimization, advanced tracking, and feed management. A specialized agency brings experience, industry benchmarks, and strategic insight, helping you avoid common pitfalls, reduce wasted spend, and maximize revenue.
How do you measure success in Google Ads campaigns?
We track a combination of KPIs including ROAS, CPA, conversion rate, and overall revenue growth. Regular reporting and dashboards provide actionable insights, ensuring campaigns stay aligned with your business goals.
But we don’t stop there. We go beyond platform data, analyzing metrics like profit, first customer acquisition cost, MER, and more. Using advanced tools, we dig deeper to uncover insights that truly drive business performance.
Can Google Ads work for both new and established eCommerce stores?
Yes. For new stores, campaigns help generate early traffic and sales, while for established brands, Google Ads can scale growth, optimize existing traffic, and expand to new markets.