What is PPC consulting / management?

PPC (Pay-Per-Click) management involves overseeing and optimizing every aspect of your paid advertising campaigns across various channels. Simply put, PPC is an advertising model where you pay platforms like Google, Bing, or Facebook whenever someone clicks on your ad. As a PPC management partner, we take care of every aspect of your paid advertising campaigns, including: Keyword research: identifying the right terms to target your ideal audience. A/B testing: experimenting with ad creatives, messaging, and strategies to determine what drives the best results. Campaign strategy: building tailored campaigns, whether it's search ads, remarketing, display ads, or brand awareness efforts. Optimization: continuously refining ads to boost sales, ROI, and conversion rates. When you work with us, you'll get a dedicated team of experts that will handle everything from Google Shopping and Bing Ads to crafting holistic marketing strategies tailored to your unique goals that make a measurable impact on your bottom line.

What PPC channels do you help with?

We work with all major PPC platforms, including Google Ads, Microsoft Ads, Facebook Ads (Meta), Linkedin Ads, and TikTok Ads. We might also advertise on Amazon Ads, Quora and Criteo. The channels we work with reflect where your customers are, that's the key to success.

How do you measure the success of a PPC campaign?

The success of a PPC campaign is measured using key metrics such as MER, conversion rate, CPA, and engagement rate, depending on your campaign goals. We provide detailed reports and insights to showcase performance and ensure alignment with your objectives.

Who owns the data and creative?

Everything we create for you, campaigns, ads, accounts, is yours, no strings attached. We don't believe in holding your assets hostage; we want you to stay because you love working with us, not because you're stuck. When you're ready to move on (though we hope you won't), all the work we've done for you goes with you.

Will you create new ad accounts?

It's up to you. We usually prefer to stick with the accounts you have used already.

Do you charge a flat fee or percentage of ad spend?

We usually charge a flat monthly fee and our pricing depends on your project complexity, channels, markets, budget, and how friendly you are 🙂

Will I have to sign a long-term contract?

Not at all. While we typically recommend a six-month commitment to align with your business goals and deliver meaningful results, we don't lock clients into lengthy contracts. However, our contracts are agreed based on specific customer needs. We have high client retention and a variety of collaboration types including one-off, audit and on-going management so if we are a good fit, then we can work together as long as you need.

How quickly can we start?

How about right now? Only if you are ready to put your sunglasses on.

How about your pricing?

The cost of PPC services depends on several factors tailored to your unique business needs. At Midsummer Agency, we focus on transparency and value: that's why we create custom packages designed to help you achieve your goals. Share your objectives with us, and we'll provide a clear, no-strings-attached proposal that fits your budget and ensures measurable results.

Why do people work with you?

Our clients appreciate how deep we go and the level of detail we put into our initial account audit, recommendations and proposals compared to other agencies they're talking to (even the ones with better reputations… shocking!)

We are fully accredited partners with Google, Microsoft, Facebook, VWO, Hotjar, Stape, DataFeed watch. We won 1st prize at ADworld experience, in the international market (look mum!). We have high client retention. You can see the results for yourself in our case studies and in our reviews.

As of now, we are a team of 17 (and growing) performance marketing experts with a combined experience of over 100+ years. Additionally, we all have experience in search engine optimization (SEO), email marketing, and social media marketing.

How many people will be working on my account? Who will be the point of contact?

Each client has 1-3 people taking care of their campaigns, plus one or two more strategists working behind the scenes. Each team member works with 4-6 clients simultaneously. You're not one of many because we're as passionate about your growth as we are our own.

How do you handle the language aspect of international campaigns?

We either craft internally, use an external resource or work with your native team if they are available. Need native level of German or any other language? We have a network of native speakers and professionals we collaborate with. Numbers speak louder than words when it comes to performance marketing.

We already have a marketing team, how would you work with them?

We are people-motivated, optimistic and we pride ourselves on easy-peasy team integration for smooth collaboration. Actually, we don't just work with marketing teams, but also with developers, graphic designers and sales teams.

Do you work with artificial intelligence?

If we see the use of A.I. as a possible opportunity for you to achieve your marketing goals, then we will include it in our proposal to you. Simple.

Are there any people or organisations that you don't work with?

We actively choose not to work with industries or organisations that engage in activities that are not inline with our core values, for example the arms industry, porn industry, dropshipping or any business that we consider to have questionable policies or legalities.

Google Ads Agency for eCommerce Stores & Shopify Brands

Are you ready to shine bright with data-driven Google Ads campaigns? We put your eCommerce brand in the spotlight, reaching the right customers at the right moment and turning clicks into real revenue. With precision targeting, creative strategy, and continuous optimization, every ad is designed to perform with purpose.

Get A Free Google Ads Audit

Why Google Ads is Essential for eCommerce

Google Ads lights up the path to your ideal customers by connecting your products directly with shoppers who are ready to buy. Unlike social media, which creates demand, Google Ads captures intent at the exact moment it exists.

With Google Ads, you can reach customers through multiple channels, such as:

Search campaigns that show your products when shoppers are looking for what you sell
Shopping campaigns that highlight your products visually, increasing click-through rates and conversions
Performance Max campaigns that leverage Google’s AI to automatically optimize campaigns across networks for maximum sales

For eCommerce stores, the benefits are clear: increased visibility, precise targeting, scalable results, and measurable ROI. With a well-structured strategy, Google Ads doesn’t just drive traffic – it fuels your revenue and growth, keeping your brand shining bright.

Common Challenges in Google Ads Management

Running Google Ads for an eCommerce store is far more complex than it might seem at first glance. Even experienced marketers often encounter hurdles that limit performance:

Poor campaign structure: Many accounts are set up without segmentation by product category, audience, or intent, causing wasted spend.
Unoptimized product feeds: Shopping campaigns rely heavily on feed quality. Incomplete or inaccurate data can prevent your products from showing to the right buyers.
Tracking and analytics gaps: Without proper conversion tracking and attribution, it’s difficult to know which campaigns are truly profitable.
Static campaigns: eCommerce is dynamic, and campaigns need constant testing, optimization, and creative refreshes to stay competitive.

These challenges show why partnering with a Google Ads agency specialized in eCommerce is essential. The right team transforms your account into a high-performing, revenue-generating machine, ensuring every ad dollar works harder for your store.

What We Do

At Midsummer, we provide end-to-end Google Ads management tailored for eCommerce brands. Our process combines a data-driven mindset, performance focus, and international scalability, ensuring every campaign is optimized for real business outcomes, not just clicks.

Goals Definition & Success Alignment

We align on business objectives – whether that’s scaling revenue, improving ROAS, reducing CPA, or expanding into new markets – so every campaign is built around measurable growth targets.

Initial Analysis & Technical Audit

We conduct a deep audit of your Google Ads account, feed structure, and tracking setup to identify untapped opportunities and technical gaps. This includes keyword research, conversion tracking check-ups, and other technical aspects.

Full Funnel Strategy & Campaign Setup

We design a full-funnel strategy tailored to your store and audience. Campaigns are structured across Search, Shopping, and Performance Max, aligned with your KPIs and product margins to maximize visibility and profitability.

Continuous Optimization

Our team refines your campaigns weekly, optimizing product feeds, ad creatives, audience segmentation, and automation rules to sustain consistent performance.

Analytics & Custom Reporting

Transparency is key. We deliver custom dashboards and performance reports that translate data into actionable insights, enabling informed decisions and long-term strategic planning.

Cross-platform solutions

Whether you’re running Shopify, Magento, WooCommerce, or a custom eCommerce platform, every campaign we build is engineered to drive conversions efficiently and scale your growth sustainably.

How We Can Work Together

Our collaboration process is built to deliver clarity, efficiency, and measurable growth. We start with a free audit, define a data-driven strategy, and manage your campaigns with continuous optimization to ensure lasting results.

Step 1: Free Google Ads Audit

We review your campaigns, feeds, conversion tracking, and budget allocation to uncover inefficiencies and untapped growth potential. You’ll receive a clear, actionable report highlighting every opportunity to brighten your ad performance.

Step 2: Tailored Strategy Definition

We build a custom Google Ads strategy around your business goals, product margins, and audience journey. Whether you aim to acquire new customers, boost ROAS, or expand internationally, we design a roadmap with clear KPIs to shine a light on your growth path.

Step 3: Ongoing Management

Once campaigns are live, we continuously optimize targeting, bidding, and creatives. With dynamic remarketing, smart automations, and regular reporting, your campaigns stay bright, efficient, and revenue-driven.

Are you really making the most of your ad budget?

Get a free account Audit

What does a bright PPC agency look like?

You tell us what your goals are and together, we’ll power up a strategy, manage your ad campaigns and improve your conversion and profitability.

Step 1: Free Google Ads Audit

We review your campaigns, feeds, conversion tracking, and budget allocation to uncover inefficiencies and untapped growth potential. You’ll receive a clear, actionable report highlighting every opportunity to brighten your ad performance.

Step 2: Tailored Strategy Definition

We build a custom Google Ads strategy around your business goals, product margins, and audience journey. Whether you aim to acquire new customers, boost ROAS, or expand internationally, we design a roadmap with clear KPIs to shine a light on your growth path.

Step 3: Ongoing Management

Once campaigns are live, we continuously optimize targeting, bidding, and creatives. With dynamic remarketing, smart automations, and regular reporting, your campaigns stay bright, efficient, and revenue-driven.

Are you really making the most of your ad budget?

Get a Free Account Audit

Why Choose Midsummer Agency

We specialize in eCommerce advertising with a global perspective. As a Google Premium Partner Agency, we’ve helped brands scale internationally while maintaining profitability. Our expertise ensures that every strategy is data-backed, performance-focused, and built to let your brand shine.

Discover how we’ve helped eCommerce brands glow with Google Ads.

All Services

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PPC
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>$100K
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Australia
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All Business model

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APP
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Amazon
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Bigcommerce
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View All Case Studies

Partnerships that nourish our work

We partner with industry-leading tools to deliver premium support, personalized training, and shared expertise, ensuring you reach your goals smoothly and efficiently.

Ready to put your sunglasses on? 😎

Leverage bright ideas & insights so you can get beaming results.

Get a Free Google Ads Audit

Frequently Asked Questions

Let our FAQ section illuminate the path to conversion rate optimization

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How long does it take to see results with Google Ads?

Results can vary depending on your product category, budget, and account structure. Typically, initial performance improvements are visible within 4/6 weeks, but optimal scaling usually requires at least 2/3 months of continuous optimization, testing, and feed adjustments.

Which type of Google Ads campaigns work best for eCommerce stores?

For most eCommerce businesses, Shopping ads and Performance Max campaigns drive the highest ROI because they combine product visibility with AI-powered optimization. Search campaigns are ideal for high-intent keywords and niche products, while Display campaigns can support brand awareness and retargeting.

Do you manage campaigns for Shopify or other eCommerce platforms?

Yes! We manage Google Ads for Shopify, Magento, WooCommerce, and custom eCommerce stores. Our team ensures proper integration with your platform for accurate conversion tracking and feed optimization.

Can you handle international campaigns?

Absolutely. We have experience scaling eCommerce brands across multiple countries, localizing campaigns to different languages, currencies, and audiences while optimizing for international ROAS and compliance with Google Ads policies.

What budget is recommended for Google Ads in eCommerce?

Budgets vary depending on product category, competition, and growth goals. We focus on creating campaigns that deliver strong ROI regardless of initial spend, scaling gradually as campaigns prove profitable.

Why should I hire a specialized Google Ads agency instead of managing ads in-house?

Managing Google Ads for eCommerce is complex and requires constant optimization, advanced tracking, and feed management. A specialized agency brings experience, industry benchmarks, and strategic insight, helping you avoid common pitfalls, reduce wasted spend, and maximize revenue.

How do you measure success in Google Ads campaigns?

We track a combination of KPIs including ROAS, CPA, conversion rate, and overall revenue growth. Regular reporting and dashboards provide actionable insights, ensuring campaigns stay aligned with your business goals.

But we don’t stop there. We go beyond platform data, analyzing metrics like profit, first customer acquisition cost, MER, and more. Using advanced tools, we dig deeper to uncover insights that truly drive business performance.

Can Google Ads work for both new and established eCommerce stores?

Yes. For new stores, campaigns help generate early traffic and sales, while for established brands, Google Ads can scale growth, optimize existing traffic, and expand to new markets.

Ready to Grow Your eCommerce Store with Google Ads?

Have a friendly chat with one of our experts.

Let's Talk