A CRO Agency that illuminates high value opportunities and boosts conversions
Our conversion rate optimization services help your brand shine brighter by turning visitors into loyal customers. With data-driven insights, smart experimentation, and clear strategy, we turn traffic into growth and clicks into customers.
Get A Free CRO Audit
In the darkness of conversion struggles?
Many businesses have to face these issues today:
Low or decreasing online store conversion rate
Low AOV due to users buying predominantly cheaper products
High customer acquisition cost (CAC) that prevents your from scaling
Low product-view to cart rate due to users exiting the product page
High bounce rate resulting in wasted ad spend and low returns
High cart abandonment with users leaving before completing the purchase
Mobile conversion lag with low conversion rates on mobile devices
If low conversions or abandoned carts are casting shadows, we’ve got the strategies to help your business shine again 😎
Get a Free CRO AuditOur CRO Process
Discover how we illuminate your business success
CRO Lab Setup
01
-
Behavioral intelligence tool setup
-
Testing tool set-up
Measurement Check
02
-
Check & fix tracking across all channels
-
Data quality & relability assurance
Website Audit
03
-
Quantitative analysis
-
Heuristic UX & UI analysis based on scientific research
-
Behavioral user data analysis
ROI Prioritization
Action Framework
04
-
Data driven prioritization
-
Hypothesis creation
-
Pre-test analysis
Design for Conversion
05
-
Wireframe optimization ideas
-
Mockup optimization ideas
-
Interactive prototyping
A/B Testing Cycles
06
-
Variant design & debugging
-
Test implementation
-
Data monitoring & analysis
Analyze, Report & Repeat
07
-
Post-test analysis
-
Roll-outs of winning tests
CRO Tools
Test. Learn. Convert. Powered by the best-in-class CRO tools.
VWO
Clarity
Hotjar
GA4
Figma
Case Studies
Get enlightened on how we energised these international brands
Conversion Rate Increased
PrestaShop Ecommerce CRO
Challenge
Despite its strong market presence, VisureItalia struggled with a complex purchasing process, low checkout conversions, high bounce rates on key pages, and friction in the user journey that deterred users from completing transactions.
Solution & Activities:
-
Ran A/B tests on key pages (checkout, services, affiliation) to reduce friction
-
Conducted user behavior analysis via heatmaps, recordings, and feedback
-
Designed UX mockups to streamline homepage, checkout, and affiliation flow
-
Simplified content and interactions to enhance clarity, trust, and ease of purchase
+33%
Conversion Rate
Conversion Rates Boosted
Wix Event CRO Audit
Challenge
CogX Festival’s website was underperforming, with low ticket sales and high CPA in PPC campaigns. The purchasing flow was confusing, key pages created friction, and users struggled to navigate and understand ticket options. With the event date approaching, there was no time for A/B testing or in-depth behavioral analysis.
Solution & Activities:
- Conducted a full CRO Audit across homepage, landing pages, pricing, and checkout
- Matched GA4 data with page analysis to identify high-traffic bottlenecks
- Flagged issues under 4 categories: navigation, UX, layout, and critical blockers
- Delivered 25-slide report with 10 urgent optimization recommendations
- Simplified ticket overview page and clarified CTAs to focus on sales
42
High-Impact CRO Fixes
Bright Words from Brilliant Clients
Read the kind words that keep us shining.
Rajni B.
Marketing Manager
“The team is supportive, proactive, and efficient in communicating all requests and delivering campaigns. Moreover, their knowledge, understanding, and professionalism stand out.”
Carmel
Head of Marketing
“Thanks to the ongoing efforts of Midsummer Agency, we have differentiated ourselves from other competitors and brought in new leads from LinkedIn for our sales division. The team’s workflow has also been very efficient, ensuring all project timelines are followed.”
Robert
VP Digital Marketing
“Midsummer’s team has done an amazing job with our campaigns and helped ramp up our lead generation exponentially. They become a key trusted adviser and always provide unique insights.”
Hakan Y.
Founder
“We are quite happy with Midsummer’s work on launching and expanding our new brand, product and online store. They are very quick in responding and taking actions which we find very crucial on online marketing. We had stabile growth since our collaboration started. Great job.”
Lorenzo S.
Ecommerce manager
“With Midsummer Agency’s help, we hit the highest e-commerce revenue in the last quarter. The team was a pleasure to work with. Their communicative and strategic nature allowed us to integrate seamlessly within our in-house team. Their experience in the fashion industry was outstanding.”
Paolo B.
Founder
“Midsummer quality of the work is not good but EXCELLENT. I have found great expertise and experience gained in international contexts which, made available to our company, has allowed us to achieve results that are far above to our expectations.”
Trusted By
Brands that choose to shine brighter.
Transform Your CRO Challenges into Radiant Results with Midsummer
More strategic than in-house teams. More agile than traditional agencies.
Midsummer Agency
Dedicated account manager having max 4-5 projects.
Fast turnaround times over email and Project Management tools.
Max 4-5 client per CRO Manager means more individual attention.
Integrated with our SEO team to ensure CRO enhances rankings through SXO.
Low-risk with smaller plans available to test us.
Other CRO Agency
20+ clients per account manager and less attention for detail.
Slower responses and updates leaving you in the dark.
Often a mix of experience levels with entry level CRO Managers.
No cross-channel collaboration causing harm to SEO results.
High upfront costs with long-term contracts.
In-house CRO team
Dedicated team member(s) that work on your projects.
Fast turnaround times as members are in-house.
In-house CRO Teams tend to be limited in skills and expertise, potentially hurting the project.
No cross-channel collaboration due to limits in other in-house teams.
Full costs of employing professionals with UX, CRO & Data Analysis skills.
Turning Clicks into Conquests
At Midsummer, we’re not just about metrics; we’re about monumental transformations. With a proven track record, our conversion optimization strategies have been the secret weapon behind countless businesses scaling new heights.
Our bespoke solutions and expert insights have empowered a multitude of clients to supercharge their performance. From fledgling startups to established market leaders, our touch has translated into tangible growth, making us the silent catalyst behind many success stories.
Join the ranks and let us sculpt your pathway to exceptional performance.
Our CRO Plans
Discover the plans that brighten the path to more conversions.
Grow Plan
Smaller websites starting their CRO journey, that need actionable insights.
Best for smaller lead-gen
businesses
Every 3 months for continuous growth & insights
–
–
Request A Custom Plan
Radiance Plan
Growing websites ready for deeper CRO guidance, that need practical and custom-made solutions.
Best for medium sized lead-gen or ecommerce businesses.
Every 3 months for continuous growth & insights
1 Basic wireframe per month
1 Mini-mockup* per month
–
Request A Custom Plan
Brilliance Plan
Larger businesses with high traffic seeking premium CRO strategies and validated improvements.
Best for smaller lead-gen
businesses
Every 3 months for continuous growth & insights
1 Wireframe per month
1 Mini-mockup* per month
1 A/B Test per month
Request A Custom PlanNeed something different?
Request A Free CRO PlanTrophies, Talks & Spotlights
Over the years, we’ve taken the stage at both national and international events, and picked up a few shiny trophies while we were at it. We’re proud to have won the Best International Case Study at AdWorld Experience, the biggest PPC Conference in Europe (1st place once, 3rd place another time). Beyond the awards, we’ve shared our knowledge at Hero Conf, universities, and other industry events teaching, learning, and geeking out with the best of them.
Micky, Fabio, Chiara @University of Cagliari
Chiara Piras @AdWorld Experience
Marouscha Dorenbos @Hero Conf UK
Micky Mereu @AdWorld Experience
Frequently Asked Questions
Let our FAQ section illuminate the path to conversion rate optimization
What is conversion rate optimization?
Conversion Rate Optimization (CRO) is the process of improving your website or landing pages to increase the number of visitors who complete a desired action. This can involve changes to design, content, user flows, CTAs (calls-to-action), and overall site performance based on data-driven insights to make your digital presence more effective.
What are conversion rate optimization services?
Conversion Rate Optimization (CRO) services are designed to help businesses increase the percentage of website visitors who take desired actions, such as making a purchase, filling out a contact form, or signing up for a newsletter. Our CRO services include data analysis, user experience (UX) and user interface (UI) optimization, A/B testing, and design improvements to boost conversions and drive measurable business growth. We offer tailored plans to suit businesses of all sizes, from large enterprises to growing SMEs, ensuring we meet your unique needs at every stage.
Why is conversion rate optimization so important?
CRO is essential because it maximizes the value of your existing web traffic. Instead of focusing solely on driving more visitors to your site, CRO improves how effectively your site turns those visitors into customers. It’s a cost-effective way to grow your business by improving conversions rather than increasing ad spend or traffic.
Is conversion rate optimization worth it?
Absolutely! CRO helps you get the most out of your existing traffic, leading to better ROI from your marketing efforts. Even small increases in conversion rates can have a significant impact on your bottom line. By focusing on optimization, you reduce wasted ad spend and create a more efficient, profitable website.
There are lots of CRO Agencies out there, how are you different from others?
At Midsummer Agency, we offer a unique combination of strategic insight, tailored solutions, and a boutique approach. Here’s how we stand out:
- Customized Plans: We craft CRO strategies based on your unique needs, rather than using a one-size-fits-all solution.
- Dedicated Account Managers: Our account managers handle a maximum of 4-5 projects at a time, ensuring your project gets the attention it deserves.
- Integrated Approach: We work closely with our SEO team to ensure CRO aligns with SEO efforts, creating a seamless experience for users and avoiding conflicts between the two.
- Proven Experience: Our team consists of dedicated, highly experienced CRO professionals with a track record of success across multiple industries.
- Low-Risk Entry: We offer smaller plans to help you get to know us and see how our strategies drive results, before committing to larger projects.
On top, we customize our plans to fit businesses of all sizes. For enterprise-level businesses, we offer expert A/B testing led by specialists who are skilled in data calibration, reliability, pre-test analysis, and much more. If you’re an SME and not quite ready for A/B testing, don’t worry – we have experienced UX specialists who can guide you through optimization strategies tailored to your needs.
Additionally, when we take a 360° approach to your project, we don’t just focus on CRO. Our team also handles PPC Advertising, Search Engine Optimization, and Web Analytics, enabling us to optimize your entire growth strategy in an agile way. This allows us to quickly identify and act on the best opportunities, ensuring your business benefits from a holistic approach to growth
How do you handle A/B testing?
We develop data-driven hypotheses and create multiple variants to test. A/B testing is conducted through industry-standard tools, and we analyze the results based on metrics like conversion rate, engagement, and user behavior. The winning variant is then implemented, and the process continues with new tests for continuous improvement.
How do you ensure CRO doesn’t harm SEO?
We collaborate closely with our SEO team to ensure that every change made during the CRO process aligns seamlessly with your SEO strategy, whether you’re working with another agency or partnering with us. This includes considering factors like page speed, mobile responsiveness, and content structure to ensure that CRO improvements enhance both user experience and search engine rankings. We take a holistic approach to SXO (Search Experience Optimization) to maximize both conversion and visibility.
We’ll be here as long as the sun keeps rising
Have a friendly chat with one of our experts.
Let’s Talk