What is PPC consulting / management?

PPC (Pay-Per-Click) management involves overseeing and optimizing every aspect of your paid advertising campaigns across various channels. Simply put, PPC is an advertising model where you pay platforms like Google, Bing, or Facebook whenever someone clicks on your ad. As a PPC management partner, we take care of every aspect of your paid advertising campaigns, including: Keyword research: identifying the right terms to target your ideal audience. A/B testing: experimenting with ad creatives, messaging, and strategies to determine what drives the best results. Campaign strategy: building tailored campaigns, whether it's search ads, remarketing, display ads, or brand awareness efforts. Optimization: continuously refining ads to boost sales, ROI, and conversion rates. When you work with us, you'll get a dedicated team of experts that will handle everything from Google Shopping and Bing Ads to crafting holistic marketing strategies tailored to your unique goals that make a measurable impact on your bottom line.

What PPC channels do you help with?

We work with all major PPC platforms, including Google Ads, Microsoft Ads, Facebook Ads (Meta), Linkedin Ads, and TikTok Ads. We might also advertise on Amazon Ads, Quora and Criteo. The channels we work with reflect where your customers are, that's the key to success.

How do you measure the success of a PPC campaign?

The success of a PPC campaign is measured using key metrics such as MER, conversion rate, CPA, and engagement rate, depending on your campaign goals. We provide detailed reports and insights to showcase performance and ensure alignment with your objectives.

Who owns the data and creative?

Everything we create for you, campaigns, ads, accounts, is yours, no strings attached. We don't believe in holding your assets hostage; we want you to stay because you love working with us, not because you're stuck. When you're ready to move on (though we hope you won't), all the work we've done for you goes with you.

Will you create new ad accounts?

It's up to you. We usually prefer to stick with the accounts you have used already.

Do you charge a flat fee or percentage of ad spend?

We usually charge a flat monthly fee and our pricing depends on your project complexity, channels, markets, budget, and how friendly you are 🙂

Will I have to sign a long-term contract?

Not at all. While we typically recommend a six-month commitment to align with your business goals and deliver meaningful results, we don't lock clients into lengthy contracts. However, our contracts are agreed based on specific customer needs. We have high client retention and a variety of collaboration types including one-off, audit and on-going management so if we are a good fit, then we can work together as long as you need.

How quickly can we start?

How about right now? Only if you are ready to put your sunglasses on.

How about your pricing?

The cost of PPC services depends on several factors tailored to your unique business needs. At Midsummer Agency, we focus on transparency and value: that's why we create custom packages designed to help you achieve your goals. Share your objectives with us, and we'll provide a clear, no-strings-attached proposal that fits your budget and ensures measurable results.

Why do people work with you?

Our clients appreciate how deep we go and the level of detail we put into our initial account audit, recommendations and proposals compared to other agencies they're talking to (even the ones with better reputations… shocking!)

We are fully accredited partners with Google, Microsoft, Facebook, VWO, Hotjar, Stape, DataFeed watch. We won 1st prize at ADworld experience, in the international market (look mum!). We have high client retention. You can see the results for yourself in our case studies and in our reviews.

As of now, we are a team of 17 (and growing) performance marketing experts with a combined experience of over 100+ years. Additionally, we all have experience in search engine optimization (SEO), email marketing, and social media marketing.

How many people will be working on my account? Who will be the point of contact?

Each client has 1-3 people taking care of their campaigns, plus one or two more strategists working behind the scenes. Each team member works with 4-6 clients simultaneously. You're not one of many because we're as passionate about your growth as we are our own.

How do you handle the language aspect of international campaigns?

We either craft internally, use an external resource or work with your native team if they are available. Need native level of German or any other language? We have a network of native speakers and professionals we collaborate with. Numbers speak louder than words when it comes to performance marketing.

We already have a marketing team, how would you work with them?

We are people-motivated, optimistic and we pride ourselves on easy-peasy team integration for smooth collaboration. Actually, we don't just work with marketing teams, but also with developers, graphic designers and sales teams.

Do you work with artificial intelligence?

If we see the use of A.I. as a possible opportunity for you to achieve your marketing goals, then we will include it in our proposal to you. Simple.

Are there any people or organisations that you don't work with?

We actively choose not to work with industries or organisations that engage in activities that are not inline with our core values, for example the arms industry, porn industry, dropshipping or any business that we consider to have questionable policies or legalities.

Lead your business growth with top expert Google Ads management

At Midsummer, we turn clicks into results. Our Google Ads management agency delivers data-driven campaigns that reach your audience at the right moment, whether your goal is generating leads, driving eCommerce sales, or boosting brand awareness.

Get A Free Google Ads Audit

Why Google Ads is Crucial for Your Business

Google Ads is the fastest, most measurable way to put your business in front of people who are actively searching for your products or services. Unlike other channels, it allows you to capture high-intent audiences at the precise moment they are ready to act.

You can engage your customers through multiple campaign types, such as:

Search campaigns: appear when users are actively looking for your services or products
Display campaigns: visually reinforce your brand across the web
Performance Max campaigns: harness AI to automatically optimize across Google’s networks

Whether your goal is eCommerce growth, lead generation, or market expansion, Google Ads provides scalable, measurable, and high-impact results that can elevate your business visibility.

Common Challenges in Google Ads Management

Running Google Ads successfully is far more than setting up campaigns and hitting “launch.” Many businesses, even with experience, face hurdles that can dim the performance of their campaigns:

Fragmented Campaign Structure: Without proper segmentation by audience type, campaign objective, or product/service category, ads can compete against each other, wasting budget and diluting impact.
Targeting & Audience Precision: Capturing the right customers requires more than basic keyword selection. Poor audience segmentation, limited use of remarketing, or underutilized in-market and affinity audiences can prevent your ads from reaching those most likely to convert.
Tracking, Analytics & Attribution Gaps: Incomplete conversion tracking, misconfigured pixels, or a lack of cross-channel attribution makes it difficult to determine which campaigns drive real results. Without this clarity, you risk investing in strategies that appear effective but don’t truly contribute to growth.
Dynamic Market & Seasonal Shifts: Customer behavior changes over time, influenced by trends, seasonality, and competitive actions. Static campaigns fail to adapt, missing opportunities to optimize bids, creatives, and ad placements for maximum impact.
Feed, Landing Page & Creative Misalignment: Ads are only as effective as the assets behind them. Outdated creatives, mismatched messaging, or poorly structured landing pages can reduce Quality Scores, click-through rates, and conversions, no matter how well-targeted the campaigns are.
Overlooked Automation & Optimization Potential: Many accounts underutilize tools like smart bidding, A/B testing, scripts, and automated rules. This leaves performance on the table and prevents campaigns from scaling efficiently.

These challenges illustrate why partnering with a Google Ads expert agency is crucial. With deep knowledge, strategic insight, and hands-on optimization, we ensure your campaigns shine bright, delivering measurable ROI while reducing wasted spend and untapped potential.

What We Do

At Midsummer, we are a Google Ads management agency delivering full-service solutions for businesses of all types. Our approach combines data-driven insights, performance focus, and cross-industry expertise to maximize the impact of your ads.

Goals Definition & Strategic Alignment

We don’t chase vanity metrics. Every campaign is aligned with measurable outcomes like new customer acquisition, qualified lead generation, or revenue growth. By defining success upfront, we make sure your Google Ads campaigns shine with purpose.

Account Audit & Technical Setup

Our team conducts a full review of your existing Google Ads account, ad structure, tracking, and integrations. We verify that conversion tracking and dynamic remarketing are correctly implemented, ensuring accurate performance measurement from day one.

Campaign Strategy & Execution

We design a custom, full-funnel strategy that aligns with your business goals. From Search and Display to Performance Max campaigns, we ensure your messaging reaches the right people at the right time, optimizing for conversions, leads, or sales.

Continuous Optimization & Performance Refinement

Our work doesn’t stop at launch. We continuously improve ad copy, creatives, bidding strategies, audience segmentation, and automation rules, keeping campaigns competitive and revenue-driven.

Analytics, Reporting & Transparent Insights

With custom dashboards and performance reports, you’ll always know which campaigns are driving results. Our transparent reporting empowers you to make data-backed decisions and optimize ROI.

Cross-Platform & Multichannel Solutions

Whether your campaigns target eCommerce sales, B2B leads, or hybrid goals, we ensure seamless integration across Search, Display, Shopping, and Video campaigns, all designed to maximize conversions and scale your growth.

How We Can Work Together

Our collaboration process is built to deliver clarity, efficiency, and measurable growth. We start with a free audit, define a data-driven strategy, and manage your campaigns with continuous optimization to ensure lasting results.

Step 1: Free Google Ads Audit

We review your campaigns, feeds, conversion tracking, and budget allocation to uncover inefficiencies and untapped growth potential. You’ll receive a clear, actionable report highlighting every opportunity to brighten your ad performance.

Step 2: Tailored Strategy Definition

We build a custom Google Ads strategy around your business goals, product margins, and audience journey. Whether you aim to acquire new customers, boost ROAS, or expand internationally, we design a roadmap with clear KPIs to shine a light on your growth path.

Step 3: Ongoing Management

Once campaigns are live, we continuously optimize targeting, bidding, and creatives. With dynamic remarketing, smart automations, and regular reporting, your campaigns stay bright, efficient, and revenue-driven.

Ready to put your brand in the spotlight?

Get a free account Audit

What does a bright PPC agency look like?

You tell us what your goals are and together, we’ll power up a strategy, manage your ad campaigns and improve your conversion and profitability.

Step 1: Free Google Ads Audit

We review your campaigns, feeds, conversion tracking, and budget allocation to uncover inefficiencies and untapped growth potential. You’ll receive a clear, actionable report highlighting every opportunity to brighten your ad performance.

Step 2: Tailored Strategy Definition

We build a custom Google Ads strategy around your business goals, product margins, and audience journey. Whether you aim to acquire new customers, boost ROAS, or expand internationally, we design a roadmap with clear KPIs to shine a light on your growth path.

Step 3: Ongoing Management

Once campaigns are live, we continuously optimize targeting, bidding, and creatives. With dynamic remarketing, smart automations, and regular reporting, your campaigns stay bright, efficient, and revenue-driven.

Are you really making the most of your ad budget?

Get a Free Account Audit

Why Choose Midsummer Agency

As a Google Premium Partner, our team brings expertise, industry knowledge, and data-driven insights to every campaign. We help businesses shine across sectors, whether you’re focused on eCommerce, lead generation, or hybrid models, making sure your Google Ads campaigns are high-performing, scalable, and ROI-focused.

Discover how we’ve helped international brands shine with Google Ads.

All Services

All Services
All
Analytics
CRO
Email Marketing
PPC
SEO

All Budgets

All Budgets
>$100K
>$200K
$10K - $50K
$1K - $5K
$50K - $100K

All Industry

All Industry
B2B
Beauty
Fashion
Food & Beverage
Luxury
Retail
SaaS
Services

All Market

All Market
All
Australia
Austria
Canada
France
Germany
International
Ireland
Italy
Spain
Switzerland
UAE
UK
US

All Business model

All Business model
All
APP
Crowdfunding
Ecommerce
Lead generation
Marketplace

All Advertising Channels

All Advertising Channels
All
Amazon
Bing
Facebook / Instagram
Google
LinkedIn

All Platforms

All Platforms
All
Bigcommerce
Custom Website
Hubspot
Kickstarter
Magento
Mailchimp
Metorik
Prestashop
Salesforce
Shopify
Shopify Plus
Unbounce
Wix
Woocommerce
Wordpress

View All Case Studies

Partnerships that nourish our work

We collaborate with top-tier tools and platforms, providing premium support, advanced automation, and shared expertise to ensure your campaigns reach their brightest potential.

Ready to put your sunglasses on? 😎

Leverage bright ideas & insights so you can get beaming results.

Get a Free Google Ads Audit

Frequently Asked Questions

Let our FAQ section illuminate the path to your brand growth

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What makes Midsummer a top Google Ads agency?

As a Google Premium Partner Agency, we combine hands-on experience, advanced automation, and a data-driven approach to create campaigns that deliver measurable results. Our team specializes in scaling both eCommerce sales and lead generation, ensuring your campaigns reach the right audience at the right time.

Which type of Google Ads campaigns work best for eCommerce stores?

For most eCommerce businesses, Shopping ads and Performance Max campaigns drive the highest ROI because they combine product visibility with AI-powered optimization. Search campaigns are ideal for high-intent keywords and niche products, while Display campaigns can support brand awareness and retargeting.

How do you ensure campaigns are performing efficiently?

We continuously monitor and optimize every aspect of your campaigns: keyword targeting, bidding strategies, ad creatives, audience segmentation, and dynamic remarketing. With custom reporting and transparent dashboards, you’ll always know which campaigns are driving results and how your budget is working.

Can Midsummer help with Google Ads for international markets?

Yes! Our team has global campaign experience, ensuring your ads are localized and optimized for different regions. We manage international targeting, language adaptations, and market-specific bidding strategies to help your brand shine across borders.

How soon can I see results from Google Ads campaigns?

While some improvements in traffic and conversions can be seen within weeks, lasting results come from ongoing optimization and strategic scaling. We focus on high-value metrics like new customer acquisition, lead quality, and customer lifetime value, not just short-term clicks.

What level of transparency and reporting can I expect?

We provide regular, detailed reports with clear KPIs, insights, and actionable recommendations. You’ll have full visibility into campaign performance, budget allocation, and growth opportunities, ensuring you always know where your investment is generating results.

How do you measure success in Google Ads campaigns?

We track a combination of KPIs including ROAS, CPA, conversion rate, and overall revenue growth. Regular reporting and dashboards provide actionable insights, ensuring campaigns stay aligned with your business goals.

But we don’t stop there. We go beyond platform data, analyzing metrics like profit, first customer acquisition cost, MER, and more. Using advanced tools, we dig deeper to uncover insights that truly drive business performance.

How do you differentiate from other Google Ads agencies?

Beyond being a Google Premium Partner, we specialize in data-driven, performance-focused campaigns for both eCommerce and lead generation. Our approach combines automation, continuous testing, and expert optimization to maximize ROI while keeping campaigns aligned with your business goals.

Ready to Grow Your eCommerce Store with Google Ads?

Have a friendly chat with one of our experts.

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