The Web Analytics Agency that fuels your ecommerce growth

Web analytics services involve expert guidance in setting up, managing, and interpreting data from various tools and platforms. At Midsummer Agency, we integrate data from Google Analytics, Google Ads, and other advertising platforms to give you a holistic view of your website and campaign performance.

Web analytics is the foundation of successful marketing. Without accurate data, you can’t truly understand how users interact with your website or campaigns, making it impossible to optimize performance. Incorrect data means missed opportunities, wasted budget, and unrealized growth. With precise analytics, you uncover trends, refine ad performance, and enhance user experience, ensuring every dollar of your marketing budget works hard to achieve your goals.

Absolutely. Professional web analytics services ensure you’re not just collecting data but turning it into actionable insights. In fact, 99% of the projects we take on have tracking issues that hinder data accuracy and make it nearly impossible to achieve data-driven results. We identify and resolve these issues, providing a clear, reliable picture of your marketing performance and uncovering opportunities for growth.

This depends on your needs and resources. Truly great analytics experts are rare and highly sought after, making it difficult to find and retain in-house talent. Partnering with an agency like Midsummer Agency gives you access to a team of specialists with a broad range of expertise, from advanced tracking setups to cross-platform analysis. We bring experience, tools, and scalability to your project, ensuring your analytics are always handled by top-tier professionals.

We use a variety of industry-leading tools to provide accurate and actionable insights. Our toolkit includes Google Analytics (GA4) for tracking user behavior, Google Tag Manager for streamlined implementation, and advanced platforms like Stape and Google Cloud for server-side tracking and enhanced data accuracy. We also leverage solutions like Analyzify to simplify data collection and integration for ecommerce platforms, and many other tools or plugins, depending on your needs and CMS. By combining these tools, we ensure your analytics are robust, reliable, and tailored to your business needs.

Yes! Our web analytics services go beyond just Google Analytics data. We incorporate insights from advertising platforms like Meta Ads, Google Ads, and CMPs, providing a complete picture of your campaigns, ad performance, and user behavior across all channels.

We prioritize compliance with regulations like GDPR and CCPA, among other national laws. Whether we’re setting up Google Analytics or integrating data from advertising platforms, we implement privacy-first tracking and cookie consent management to protect user data and keep your business compliant. We use tools like Cookiebot, iUbenda, CookieYes, or others.

The timeline depends on the scope of the improvements. Quick fixes, like correcting tracking errors, can show immediate benefits.

Absolutely. Web analytics provides valuable insights into your advertising platforms, like Google Ads and Meta Ads. By understanding campaign performance, user behavior, and ROI, we help you optimize ad spending and improve overall campaign effectiveness.

Our pricing is flexible and tailored to your business needs. We offer three distinct Web Analytics Plans – Glow, Radiance, and Brilliance – designed to suit businesses of all sizes, from SMBs to large enterprises. Pricing depends on factors such as the number of platforms we’re analyzing, the complexity of your data setup, and your specific goals. While our tiered plans provide a structured starting point, we are always flexible and can customize solutions to align with your unique needs. During our initial consultation, we’ll provide a detailed proposal with transparent pricing to help you make an informed decision.

Our clients appreciate how deep we go and the level of detail we put into our initial account audit, recommendations and proposals compared to other agencies they’re talking to (even the ones with better reputations… shocking!)

We are fully accredited partners with Google, Microsoft, Facebook, VWO, Hotjar, Stape, DataFeed watch. We won 1st prize at ADworld experience, in the international market (look mum!). We have high client retention. You can see the results for yourself in our case studies and in our reviews.

We are people-motivated, optimistic and we pride ourselves on easy-peasy team integration for smooth collaboration. Actually, we don’t just work with marketing teams, but also with developers, graphic designers and sales teams. 

We actively choose not to work with industries or organisations that engage in activities that are not inline with our core values, for example the arms industry, porn industry, dropshipping or any business that we consider to have questionable policies or legalities.