+1052% Revenue Growth
Before scaling the account, our priority was to resolve underlying inefficiencies and establish a clean data and campaign structure to ensure accurate measurement and efficient budget allocation.
1. Account Audit & Fixes
We conducted a full audit of the existing setup and addressed several foundational issues that were limiting performance:
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Negative Keyword Refinement: Cleaned and restructured the negative keyword lists to prevent blocking valuable search terms while maintaining cost efficiency.
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Tracking Accuracy: Fixed discrepancies in Google Analytics tracking, ensuring consistent and reliable conversion data across all channels.
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Ad Extensions Optimization: Reviewed and updated all ad extensions (sitelinks, callouts, structured snippets) to improve ad relevance and CTR.
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Audience Data Implementation: Integrated audience lists to begin collecting behavioral and customer data, enabling remarketing and lookalike targeting strategies later on.
2. Shopping Campaign Development
Once the foundation was stable, we focused on creating a visual and data-driven approach to showcase product quality through Google Shopping:
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Product Feed Optimization: Built a custom product feed with enhanced product titles, descriptions, and image assets to improve ad visibility and quality score.
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Segmentation Strategy: Implemented a granular campaign structure, grouping similar products based on attributes such as category, margin, or price range for more precise bidding control.
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Creative Focus: Prioritized high-quality product images to convey the brand’s premium positioning directly within Shopping results.
This combination of technical cleanup, data collection, and structured campaign segmentation provided a solid foundation for long-term scalability and performance optimization.
