TRAVEL ECOMMERCE CASE STUDY

How we increased revenue by 455% in just 5 months.

ABOUT THE CLIENT

ParkingMyCar is an Italian startup with the mission of making the parking experience easy, safe, and convenient for everyone. From their travel e-commerce, you can book online on 220+ different parking within 23 airports and 16 ports.

CHALLENGE

The main goal for ParkingMyCar was to scale performance and volumes while maintaining a profitable Return On Ad Spend (ROAS) on the Google Ads channel targeting the Italian market. The secondary objective was to build the infrastructure and be ready for the peak season in summer.

SOLUTION

Via ongoing consulting with their marketing team, we helped restructure the account and implement several optimization strategies:

  1. Launch of dynamic search ads: to expand traffic to all available products and destinations in a scalable and automated way.
  2. Review of existing campaigns: to improve broad and exact match type themed keywords performance and remove redundant or inefficient ones.
  3. Budget and bid enhancement: to leverage machine learning bidding strategies towards a return on ad spend goal.
  4. Account growth: to expand with the addition of new campaigns, Google search partners, and Microsoft ads account setup and launch.

RESULTS

In just five months from December to April, we scaled account revenue and spending by 455% while keeping the target ROAS. Even when our work was over, the account continued to grow and hit a 2000% year-over-year increase in revenue in June.

SERVICES

PPC MANAGEMENT: Consulting, Search, Microsoft Ads

Midsummer’s team has done an amazing job with our campaigns and helped ramp up our lead generation exponentially. Attention to detail and continual optimization has yielded impressive results. They become a key trusted adviser and always provide unique insights.

MariaChiara B – CMO

Read the full review on Clutch

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BOOSTING BOAT AND BERTH BOOKINGS: A TRAVEL MARKETPLACE EFFECTIVE MARKETING CASE STUDY

How Strategic Marketing Initiatives Transformed the Boat and Berth Bookings for a Leading Travel Marketplace

Unlocking Growth: A Travel Marketplace Effective Marketing Case Study for Boosting Boat and Berth Bookings

Discover how our strategic marketing initiatives revolutionized the boat and berth bookings for Marinanow, a prominent travel marketplace. By implementing effective marketing strategies, we propelled their sales and witnessed remarkable growth in online bookings. Dive into this case study to explore the power of targeted campaigns, data-driven analytics, and their positive impact on the brand’s global expansion.

ABOUT THE CLIENT: MARINANOW – REDEFINING BOOKING EXPERIENCES IN THE TRAVEL MARKETPLACE

Marinanow offers users a seamless online platform to book from a vast selection of over 10,000 boats and berths across 1,300 breathtaking destinations in the Mediterranean Sea. Their commitment to providing exceptional booking experiences sets them apart in the travel marketplace industry.

CHALLENGE: Global Sales Expansion and Brand Visibility

Marinanow approached us with a clear objective: to expand their sales globally. They sought our expertise to drive business growth, enhance international brand visibility, and generate more bookings in strategic locations. Our challenge was to deliver effective marketing solutions that would attract a wider audience and increase conversions.

SOLUTION: Strategic Marketing Initiatives for Impressive Outcomes

To meet the challenge head-on, we meticulously devised a hyper-granular set of campaigns tailored to promote each of the 300 destinations worldwide across four languages. Leveraging our expertise, we created optimized targeted ads with over 8,000 keywords. To monitor and analyze performance precisely, we seamlessly integrated a custom Google Analytics tracking solution through Google Tag Manager. Additionally, we developed a customized Google Data Studio performance dashboard for real-time insights.

RESULTS: Remarkable Growth and Increased Bookings

The results surpassed expectations. During the peak season, Marinanow experienced an extraordinary 57% growth in overall US traffic compared to the previous year. This surge in website visitors translated into an impressive 58% increase in online bookings from strategic locations. The success of our strategic marketing initiatives propelled the brand to new heights.

SERVICES:

PPC MANAGEMENT: Leveraging the power of Google Ads search, display, and retargeting campaigns to maximize reach and generate targeted traffic.
WEB ANALYTICS: Crafting a comprehensive business analytics strategy, implementing a robust measurement plan, optimizing Google Tag Manager (GTM) integration, and creating a custom Google Data Studio dashboard for actionable insights.

We are delighted with the results. Again, this year, Midsummer has been a great help for us. The team supported us in reaching our business goals, going far beyond expectations.

marinanow logo
Paolo Codina - Marinanow Co-Founder
Paolo – Co-Founder

Read the full review on Clutch

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