FINTECH STARTUP APP CASE STUDY

How we managed to decrease the cost per account creation by 36% in just three months for a fintech company

ABOUT THE CLIENT

PYYPL Is a fintech APP in the International market that allows everyone around the globe to use their money safer, faster, and smarter than cash. They are based in the UAE, and they operate in the Middle East, Africa, and Central Asia.

CHALLENGE

The competition in this field is extremely high. The client needed an international PPC Agency to achieve the goal of reinforcing their market share in UAE and expanding their client base in the Middle East, Africa, and Central Asia while achieving a sustainable cost per conversion.

SOLUTION

In order to make the Google Ads automated bidding strategies work at their best, we first set the conversion goals settings correctly, focusing on the successful account creation on the PYYPL app. Then we started building a campaign targeting all the destinations where the card could send money, with 70 ad groups, one for each destination. We optimized it by analyzing and removing the user search terms that were wasting the budget. Once we targeted all the destinations, we started scaling the account by creating a campaign for every service the virtual card could be used for and for every unique selling proposition of the service.

RESULTS

With a proper setup of the conversion goals in Google Ads and the new campaign structure, in just three months, we saw a decrease in cost per conversion by 36% and a fantastic +184% increase in account creation in the app from Google Search ads campaigns.

PS. During our management, they raised a $20 million Series B round!

SERVICES

PPC MANAGEMENT: Search, Dynamic Search Ads, Apple Search Ads

WEB ANALYTICS: Google Data Studio dashboard.

We hired Midsummer to support our Google PPC Advertising and Apple Search Advertising initiatives in the UAE market, with the goal of increasing the number of new customers while hitting the target cost per acquisition. Their Google Ads knowledge and data-centric approach are impressive. They find new opportunities to scale performance.

Gianluca V. – Head of Digital Growth

Read the full review on Clutch

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BOOSTING BOAT AND BERTH BOOKINGS: A TRAVEL MARKETPLACE EFFECTIVE MARKETING CASE STUDY

How Strategic Marketing Initiatives Transformed the Boat and Berth Bookings for a Leading Travel Marketplace

Unlocking Growth: A Travel Marketplace Effective Marketing Case Study for Boosting Boat and Berth Bookings

Discover how our strategic marketing initiatives revolutionized the boat and berth bookings for Marinanow, a prominent travel marketplace. By implementing effective marketing strategies, we propelled their sales and witnessed remarkable growth in online bookings. Dive into this case study to explore the power of targeted campaigns, data-driven analytics, and their positive impact on the brand’s global expansion.

ABOUT THE CLIENT: MARINANOW – REDEFINING BOOKING EXPERIENCES IN THE TRAVEL MARKETPLACE

Marinanow offers users a seamless online platform to book from a vast selection of over 10,000 boats and berths across 1,300 breathtaking destinations in the Mediterranean Sea. Their commitment to providing exceptional booking experiences sets them apart in the travel marketplace industry.

CHALLENGE: Global Sales Expansion and Brand Visibility

Marinanow approached us with a clear objective: to expand their sales globally. They sought our expertise to drive business growth, enhance international brand visibility, and generate more bookings in strategic locations. Our challenge was to deliver effective marketing solutions that would attract a wider audience and increase conversions.

SOLUTION: Strategic Marketing Initiatives for Impressive Outcomes

To meet the challenge head-on, we meticulously devised a hyper-granular set of campaigns tailored to promote each of the 300 destinations worldwide across four languages. Leveraging our expertise, we created optimized targeted ads with over 8,000 keywords. To monitor and analyze performance precisely, we seamlessly integrated a custom Google Analytics tracking solution through Google Tag Manager. Additionally, we developed a customized Google Data Studio performance dashboard for real-time insights.

RESULTS: Remarkable Growth and Increased Bookings

The results surpassed expectations. During the peak season, Marinanow experienced an extraordinary 57% growth in overall US traffic compared to the previous year. This surge in website visitors translated into an impressive 58% increase in online bookings from strategic locations. The success of our strategic marketing initiatives propelled the brand to new heights.

SERVICES:

PPC MANAGEMENT: Leveraging the power of Google Ads search, display, and retargeting campaigns to maximize reach and generate targeted traffic.
WEB ANALYTICS: Crafting a comprehensive business analytics strategy, implementing a robust measurement plan, optimizing Google Tag Manager (GTM) integration, and creating a custom Google Data Studio dashboard for actionable insights.

We are delighted with the results. Again, this year, Midsummer has been a great help for us. The team supported us in reaching our business goals, going far beyond expectations.

marinanow logo
Paolo Codina - Marinanow Co-Founder
Paolo – Co-Founder

Read the full review on Clutch

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