Google Merchant Account Suspension Case Study

How we fixed a Google Merchant Center account suspension and improved the product feed in less than a week for a Magento e-commerce store.

ABOUT THE CLIENT

Reward Catering is a leading catering equipment supplier based in Ireland. With a vast range of over 5,000 modern and high-quality products, they cater to the needs of Ireland’s hospitality industry. Their commitment to providing the latest catering equipment sets them apart from the competition. Reward Catering relies on the Magento Amasty Product Feed Management tool to efficiently manage their inventory.

CHALLENGE

The client faced a major setback when their Google Merchant Center account was suspended for two reasons. Firstly, they were found to be offering prohibited content services (this was a false positive). Secondly, they had mistakenly omitted shipping details for a particular country. Additionally, a significant 90% of their products were disapproved for various reasons, hindering their online Google Shopping visibility and sales.

SOLUTION

To address the suspension and product disapproval issues, Reward Catering sought the assistance of our dedicated team, who are certified Google Premier Partners and can benefit from 24 hours support from Google. Our team worked around the clock to resolve the suspension, ensuring the account was back in operation.

Furthermore, we implemented the Amasty Magento extension to enhance their product feed for Google Merchant Center. We meticulously mapped the correct landing pages to avoid broken links and rectified 206 disapproved products due to missing images. Additionally, we mapped the price and sales price to display “on sale” product annotations as well as fixed the Google Product Category, boosting customer engagement.

RESULTS

Thanks to our prompt actions and expertise, their Google account was out of the risk of definitive suspension in less than a week. The accuracy and up-to-date information of their product listings were restored, ensuring an optimal user experience. Most notably, the product disapproval rate was reduced to 0%, allowing Reward Catering to showcase their complete range of catering equipment effectively. This improvement in their online presence has undoubtedly contributed to increased sales and customer satisfaction.

SERVICES

PPC MANAGEMENT: Product Feed Creation, Google Merchant Account Suspension Fix, Product Feed Optimization

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Automotive eCommerce Case Study

How we increased revenue by 174% and ROAS by 29% in 8 months vs. the previous year

ABOUT THE CLIENT

DipYourCar is a US Shopify Plus eCommerce leader in the auto paint industry, focusing on creating and reselling a wide range of high-quality products to dip cars, wheels, and car parts at an affordable price. The DIY dipper community is the primary target audience.

CHALLENGE

The client aimed at maximizing its brand awareness activities made through other channels (organic and paid social, email marketing, and more), increasing traffic volume, conversions, and revenue.
Considering the wideness of its catalog, including products different in price, category, and experience of the users (pro vs. beginners), the main challenge was to ensure that each product was properly promoted, avoiding top-performing products cannibalizing the other ones.

In particular, this risk of cannibalization was possible due to the following:
Users’ interest, focused mainly on top products, potentially not completely conscious of the rest of the catalog;
Automatic delivery of the PPC platforms, which may promote the product bringing the highest results at the lowest cost, but often ignoring products with good potential.

SOLUTION

To ensure each item was correctly delivered to the more appropriate user, we worked on a dynamic product categorization of the campaigns based on performance; we guided Google Ads machines to split the catalog into several campaigns with specific and unique business goals.

This custom segmentation was possible thanks to our integration of Data Feed Watch and Product Hero: two tools that lets us dynamically add each product to the more appropriate campaign, avoiding cannibalization among products and promoting them in the most suitable funnel step.

This tailor-made strategy on shopping placements supported the segmentation previously made in the search campaigns based on the users’ search intent (since the business manufactures its own products, but it’s also a dealer of other brands).

RESULTS

Thanks to the dedicated search campaigns, and the dynamic structure implemented in the shopping area, in the first 8 months of our management (vs the previous year), we:
• increased PPC channels’ 7-figures revenue by 174%
• increase PPC ROAS by 29%

SERVICES

PPC MANAGEMENT: Search Ads, Shopping Ads and Performance Max Ads, Display Ads, Video Ads, Microsoft Ads, Feed Management

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BLACK FRIDAY CASE STUDY

How we faced the Black Friday madness for a saltwater aquarium eCommerce

ABOUT THE CLIENT

The client is one of the top US eCommerce companies in the marine aquarium industry, with a complex catalog of over 100 brands, 4.000 SKUs, and more than 14 product categories.

CHALLENGE

Maximize sales through PPC advertising campaigns during Black Friday: an 11-day marathon with massive price reductions, special offers, freebies, and doorbuster promotions.

SOLUTION

After analyzing the previous year’s performance to predict the peak of sales, we implemented a multi-channel strategy on Google and Microsoft Ads that included tens of thousands of ads published at specific times and days. We designed an automated system to manage and switch promotions on and off.

RESULTS

Revenue on Black Friday increased by 102% YoY, and ROAS improved by 50%. The brand’s search volumes also increased, surpassing for the first time their main competitor.

SERVICES

PPC MANAGEMENT: Search, Shopping, Display, YouTube, Retargeting, Microsoft Ads, Product Feed Management

We are quite happy with Midsummer Team’s work on launching and maximizing results during Black Friday. I was impressed by their work ethic, energy, and strategic thinking, all with a smile. We have had stable growth since our collaboration started. Great job.

Ryan – Owner

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