Beauty & Skincare eCommerce Case Study

How we increased the revenue and ROAS for a German beauty & skincare e-commerce using Google Ads, Facebook Ads and Amazon Ads.

ABOUT THE CLIENT

Vitayes is a global cosmetic line known for its highly effective skincare products that deliver immediate results. Operating under the slogan “Unleash your beauty! With Vitayes,” the brand has built a reputation for products that offer on-the-spot beauty solutions. Although they operate globally, we focused on providing support specifically for their German markets operations. Their e-commerce platform is built on Shopify.

CHALLENGE

Vitayes was in need of a digital marketing agency that could handle the intricacies of launching a new website and product line. Their primary objectives were to gain market traction, test the German market, and generate sales with a positive return on ad spend. They were specifically interested in running campaigns through Google Ads and Facebook/Instagram Ads, with plans to expand into Amazon search advertising.

SOLUTION

We started by constructing the account infrastructure and product feed for both Google Ads and Facebook/Instagram Ads from scratch, tailored to the German market. Utilizing Vitayes’ unique selling proposition, customer reviews, and high-quality creative assets, we developed compelling ad copies and visuals for both platforms.

On Google Ads, extensive keyword research was conducted to expand and target relevant traffic continuously. On the Facebook and Instagram side, we focused on audience expansion to identify the best-converting interests and demographics. Once initial traction was established in Germany, we expanded the strategy to include Austria and Switzerland.

RESULTS

We achieved significant progress after the first month of data collection and campaign optimization. Vitayes saw a month-over-month revenue and sales increase of 24%, which enabled us to scale the advertising budget accordingly. This initial success served as a promising indicator for the brand’s future growth in the German-speaking markets and beyond.

SERVICES

PPC MANAGEMENT: Google Shopping, Product Feed Management, Facebook Ads, Instagram Ads, Amazon Ads, Search, Retargeting

We are quite happy with Midsummer’s work on launching and expanding our new brand, product and online store. They are very quick in responding and taking actions which we find very crucial on online marketing. We had stabile growth since our collaboration started. Great job.