TRAVEL ECOMMERCE CASE STUDY

How we increased revenue by 455% in just 5 months.

ABOUT THE CLIENT

ParkingMyCar is an Italian startup with the mission of making the parking experience easy, safe, and convenient for everyone. From their travel e-commerce, you can book online on 220+ different parking within 23 airports and 16 ports.

CHALLENGE

The main goal for ParkingMyCar was to scale performance and volumes while maintaining a profitable Return On Ad Spend (ROAS) on the Google Ads channel targeting the Italian market. The secondary objective was to build the infrastructure and be ready for the peak season in summer.

SOLUTION

Via ongoing consulting with their marketing team, we helped restructure the account and implement several optimization strategies:

  1. Launch of dynamic search ads: to expand traffic to all available products and destinations in a scalable and automated way.
  2. Review of existing campaigns: to improve broad and exact match type themed keywords performance and remove redundant or inefficient ones.
  3. Budget and bid enhancement: to leverage machine learning bidding strategies towards a return on ad spend goal.
  4. Account growth: to expand with the addition of new campaigns, Google search partners, and Microsoft ads account setup and launch.

RESULTS

In just five months from December to April, we scaled account revenue and spending by 455% while keeping the target ROAS. Even when our work was over, the account continued to grow and hit a 2000% year-over-year increase in revenue in June.

SERVICES

PPC MANAGEMENT: Consulting, Search, Microsoft Ads

Midsummer’s team has done an amazing job with our campaigns and helped ramp up our lead generation exponentially. Attention to detail and continual optimization has yielded impressive results. They become a key trusted adviser and always provide unique insights.

MariaChiara B – CMO

Read the full review on Clutch

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FEED-DRIVEN CAMPAIGN CASE STUDY

How we optimized product feed and created a dynamic Search campaign using Feed-Driven Text Ads to maximize traffic and increase conversions.

ABOUT THE CLIENT

Fitprime, an Italian-based startup that runs an online gym membership marketplace for sports centers, offers a complex product catalog of 2,000+ products in over 100 locations.

CHALLENGE

The client was starting out with a new Google Ads account, so there was little historical data to refer to when setting up campaigns. As a gym membership marketplace, this client wasn’t selling physical items. This means selling on Google Shopping wasn’t possible since the platform doesn’t allow businesses to advertise services. The main objective was to create a scalable and granular account structure.

SOLUTION

We decided to use the DataFeedWatch Feed-Driven Text Ads solution to optimize the client’s feeds and create hyper-granular Search campaigns. Feed-Driven Text Ads allowed us to automatically create thousands of keywords and dynamic Google Search ads based on the client’s product feed.

RESULTS

With the new structure, the campaigns grew by 25% in traffic with 32% higher session duration. Single Product Ad Group structured campaigns allowed for location and product-level reporting. We were able to maximize traffic to the client’s site and increase conversions for the top-performing products and locations. We also scaled our client’s online campaigns while using all products and locations during the busy season.

SERVICES

PPC MANAGEMENT: Search, Display, Retargeting.
WEB ANALYTICS: Google Analytics account and view setup, GTM implementation, Google Data Studio dashboard.

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TRAVEL & TOURISM CASE STUDY

How we boost boat and berth bookings for a travel marketplace

ABOUT THE CLIENT

Marinanow is a travel marketplace where users can book online more than 10.000 boats and berths in 1.300 destinations in the Mediterranean Sea.

CHALLENGE

The main goal for Marinanow was to expand sales globally. They hired us to support business growth, increase international brand visibility, and drive more bookings on strategic locations.

SOLUTION

We deployed a hyper-granular set of campaigns to promote each of the 300 destinations globally, in 4 languages. We created targeted ads triggered by more than 8.000 keywords. To monitor and analyze performance efficiently, we designed and implemented a custom Google Analytics tracking solution via Google Tag Manager and a custom Google Data Studio performance dashboard.

RESULTS

During the peak season, the brand grew by 57% in overall US traffic compared to the previous year, which resulted in +58% online bookings from strategic locations.

SERVICES

PPC MANAGEMENT: Search, Display, Retargeting.
WEB ANALYTICS: Business analytics strategy, Measurement plan, GTM implementation, Google Data Studio dashboard.

We are delighted with the results. Again, this year, Midsummer has been a great help for us. The team supported us in reaching our business goals, going far beyond expectations.

marinanow logo
Paolo Codina - Marinanow Co-Founder
Paolo – Co-Founder

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