Lifestyle Fashion eCommerce Case Study

How we prevented advertising budget waste during a promo for a lifestyle eCommerce brand.

ABOUT THE CLIENT

The client is e-commerce based in the US, with jewelry and silk slip dresses being signature pieces for this brand. With a global presence and a reputation for bold, stylish fashion, the brand is also known for its commitment to important causes.

CHALLENGE

The challenge here was that the client was involved in a promo for a non-profit foundation about a well-known sports celebrity that, at the time, had recently passed away. Considering that the brand wouldn’t have made any money from this activity, but the search volume was extremely high, the waste of advertising budget was around the corner.

SOLUTION

To address this challenge, we developed a targeted advertising procedure that promptly identified and negated keywords related to the limited-time collection designed for the foundation. This meant that ads would not be shown when users searched for these keywords, even if the search volume was high. By implementing this strategy, the client could effectively support the non-profit foundation’s promo campaign without incurring unnecessary advertising costs. We also made sure to closely monitor the account’s performance and make adjustments as needed to ensure that it ran efficiently and effectively, using our proven methodology.

RESULTS

Despite not bidding on the highly sought-after keywords, we achieved impressive performance results for the client account while being mindful of their advertising budget, saving an estimated $4.2K. In particular, we saw a 107% increase in traffic, a 70% increase in transactions, and a 61% increase in revenue. By being strategic and targeted in the advertising efforts, we reached excellent results while maximizing the return on the advertising investment.

SERVICES

PPC MANAGEMENT: Google Shopping, Product Feed Management, Search, Microsoft Ads, Performance Max

From the beginning, the Midsummer team was professional, responsive, and dedicated to helping me achieve my marketing goals. They took the time to thoroughly understand my business and developed a customized strategy that was tailored to my specific goals. One of the things that really stood out to me about Midsummer was their transparency and communication. They provided regular reports and updates on the progress of the campaigns, and they were always available to answer any questions or concerns I had. They truly go above and beyond to deliver exceptional results for their clients.

Jodie S. – Owner

MORE CASE STUDIES

100% increase in conversion rate for a lifestyle fashion eCommerce.

115% increase in shopping impression share for a haircare eCommerce.

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DESIGNER JEWELRY ECOMMERCE CASE STUDY

How we managed to go from $0 to $60K/month in sales in just 9 months with continuous account expansion.

ABOUT THE CLIENT

The client is a US Shopify eCommerce specializing in luxury designer jewelry. Inspired by vintage classics, their products are crafted by hand with a modern touch for ladies of all ages.

CHALLENGE

The client wanted to maximize brand awareness activities and push conversions with a specific return on ad spend (ROAS) goal. The brand and Google Ads account were starting from scratch. Therefore, there was no historical data available.

SOLUTION

We started collecting performance data, using our proven methodology to create brand and shopping campaigns from scratch. These activities and the product feed optimization let us maximize the brand’s exposure and sales.
When the volume of data was sufficient, we focused on the performance analysis. As a result, we could make informed decisions and correctly support the account expansion.
To expand the account, we supported the launch of new products, collections and marketing promotions, maximizing the results of the client’s cross-channel strategies.

RESULTS

We achieved $60K/month in revenue, hitting the client’s ROAS goal of $6.5, +1.9K orders, and 45 new monthly customers. General performance exceeded the client’s expectations despite the account being created from scratch.

SERVICES

PPC MANAGEMENT: Google Shopping, Product Feed Management, Search, Display, Microsoft Ads

I know that you guys are already looking at the testimonials, but I wanted to share my thoughts. We came to Midsummer Agency with a new jewelry brand and they did an excellent job of telling our story.

Patrick – Owner

MORE CASE STUDIES

100% increase in conversion rate for a lifestyle fashion eCommerce.

115% increase in shopping impression share for a haircare eCommerce.

LET’S TALK ABOUT YOUR PROJECT

Budget: $50K - $100K