FEED-BASED DYNAMIC SEARCH ADS CASE STUDY

How we doubled sales at improved ROAS in just 3 months for a digital products eCommerce store.

ABOUT THE CLIENT

VisureItalia is one of the leading Italian eCommerce in the digital governmental certificates industry. Some products need a special review from the Office (higher price, lower margin). Others can be bought directly from the website (higher margin, lower price).

CHALLENGE

When it comes to digital products, Google Shopping is not an option. Performance was stagnant. Even if the account was at a decent level of sales, no initiatives were taken to scale performance and grow revenue at a similar return on ad spend (ROAS).

SOLUTION

The existing search campaign structure was divided into thematic areas, including products with different delivery times and prices within the same campaign. We replaced the overall search campaign with a more advanced structure made of Dynamic Search Ads (DSA) using page feeds. We segmented products by price range and dynamically highlighted key product features and benefits, such as delivery times and prices in the ad copy, using the third-party tool DataFeedWatch.

RESULTS

We scaled the account in just 3 months: ROAS grew by 69%, thanks to higher investments (+15%) and higher revenue (+96%). DSA helped us to increase the website traffic by 47% at 18% lower cost-per-click while generating a higher number of conversions at a 20% higher average order value.

SERVICES

PPC MANAGEMENT: Product Feed Management, Search, Display, Retargeting, Microsoft Ads

WEB ANALYTICS: Google Data Studio dashboard.

Midsummer quality of the work is not good but EXCELLENT. I have found great expertise and experience gained in international contexts which, made available to our company, has allowed us to achieve results that are far above to our expectations.

Paolo B. – Owner

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DIGITAL ADVERTISING IN ITALY: B2B CASE STUDY

How we increased sales by 4 digits for a B2B eCommerce advertising on Google Ads and Microsoft Ads.

ABOUT THE CLIENT

Rochester Electronics is the world’s largest continuous source of semiconductors authorized by over 70 leading manufacturers, encompassing more than 200,000 part numbers.

CHALLENGE

The client needed an international PPC agency to improve the quality of the traffic coming from Google Ads B2B campaigns targeting the Italian market. The end goal was to increase the conversion rate (CVR) and decrease the cost per action (CPA).

SOLUTION

Initially, we started by cutting account inefficiencies: we paused underperforming campaigns and reviewed the negative keywords strategy to avoid customer mismatch and wasted ad spend. Then we used the product’s database and a third-party tool to create a hyper-granular Single Keyword Ad Group (SKAG) campaign structure, to significantly increase the click-through rate (CTR) and consequently the conversion rate (CVR).

RESULTS

It was a blasting +2000% in revenue YoY! With higher qualified traffic and super relevant ad copies, we were able to bring a massive +700% increase in eCommerce transactions for the Italian market. This led us to be the best-performing agency worldwide for the client.

SERVICES

PPC MANAGEMENT: Search, Display, Retargeting, Microsoft Ads.
WEB ANALYTICS: Google Data Studio dashboard.

The team is supportive, proactive, and efficient in communicating all requests and delivering campaigns. Moreover, their knowledge, understanding, and professionalism stand out.

Rajni B. – Marketing Manager

Read the full review on Clutch

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