FEED-BASED DYNAMIC SEARCH ADS CASE STUDY
How we doubled sales at improved ROAS in just 3 months for a digital products eCommerce store.
ABOUT THE CLIENT
VisureItalia is one of the leading Italian eCommerce in the digital governmental certificates industry. Some products need a special review from the Office (higher price, lower margin). Others can be bought directly from the website (higher margin, lower price).
When it comes to digital products, Google Shopping is not an option. Performance was stagnant. Even if the account was at a decent level of sales, no initiatives were taken to scale performance and grow revenue at a similar return on ad spend (ROAS).
The existing search campaign structure was divided into thematic areas, including products with different delivery times and prices within the same campaign. We replaced the overall search campaign with a more advanced structure made of Dynamic Search Ads (DSA) using page feeds. We segmented products by price range and dynamically highlighted key product features and benefits, such as delivery times and prices in the ad copy, using the third-party tool DataFeedWatch.
We scaled the account in just 3 months: ROAS grew by 69%, thanks to higher investments (+15%) and higher revenue (+96%). DSA helped us to increase the website traffic by 47% at 18% lower cost-per-click while generating a higher number of conversions at a 20% higher average order value.
Midsummer quality of the work is not good but EXCELLENT. I have found great expertise and experience gained in international contexts which, made available to our company, has allowed us to achieve results that are far above to our expectations.
115% increase in shopping impression share for a haircare eCommerce.
230% increase in revenue for a fashion eCommerce.